50% increase in customer acquisitions

Superior Contact Data Fuels Campaign Messages

By incorporating ZoomInfo’s B2B data into its tech stack, CallRail’s marketing team was able to gather key contacts for targeted accounts. Marketers can then hone in on the distinctions of their targeted buyer personas using firmographics, revenue, and employee count to develop additional search criteria for creating deeply targeted campaigns. “Now, we can see the results within our targeted market with the highest relevancy possible,” Schroeder said.

What’s more, the marketing team is now able to craft improved messages for its campaigns. Using its newly-segmented TAM, CallRail’s marketers have added confidence that email nurtures and paid campaigns are hitting the right audience — which is a critical factor in improving overall campaign engagement.

“Thanks to ZoomInfo, we’re seeing a 98% email deliverability rate, which is a huge improvement for us. Additionally, our campaign engagement rates have improved and we’re seeing real results in terms of ROI,” Schroeder said. “With ZoomInfo supporting our go-to-market strategy, we’ve grown our customer acquisition performance by 50%.”

Thanks to ZoomInfo, we’re seeing a 98% email deliverability rate, which is a huge improvement for us. Additionally, our campaign engagement rates have improved and we’re seeing real results in terms of ROI.

David Schroeder,
Conversation Optimization Manager, CallRail

For CallRail, reliable data quality was an important missing piece to its targeting strategy. By partnering with ZoomInfo, CallRail developed a new, advanced go-to-market strategy that has led to substantial growth and provided a stronger selling message to its audience.