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WEBINAR RECORDING: FIVE STEPS TO A BETTER MARKETING DATABASE FEATURING MEGAN HEUER Conventional B2B wisdom suggests that as much as 2.5 percent of a typical B2B database goes bad every month, or roughly 30 percent each year. So, what’s a maintenance-minded marketer to do? Megan Heuer, Research Director at SiriusDecisions the world's leading source for B2B sales and marketing best-practice research and data shows you how to transform your database from a cost center into a strategic asset. |
