Having a plunger and a drain snake doesn’t make you a good plumber. Likewise having a smoking CRM and the latest 2.0 technology at your fingertips doesn’t make you a good salesperson either. These are merely tools of the trade. And, while they’re increasingly essential tools, you’ll need to have mastered some core prerequisites to use them to your advantage. This month, ZoomInformer brings you two postings that touch on the fundamental skill sets and processes every salesperson must embrace in order to succeed in an increasingly technology-dependent landscape.

The salesperson of the future
By Keith Rosen
Most of us already know what we need to be doing to connect better with our customers. The question is are we doing it? Keith Rosen explains how practice makes perfect.
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Don’t be seduced by Sales 2.0 tools
By By Matthew Schwartz
Trish Bertuzzi, president of The Bridge Group Inc., explains why sales execs need to master what she calls “Sales 1.5” before they hop on the “2.0” bandwagon.
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