Mr. Harry Scherman

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  www.24hgold.com/news-gold-silver-The-Principle-of-No-Pr - [Cached Version]
  Last Visited: 12/8/2008  

  Harry Scherman, one-time president of the Book-of-the-Month Club, wrote a penetrating book called The Promises Men Live By. It dealt with some fundamental requisites of satisfactory and honorable social and economic intercourse. He noted that when men's promises cease to be good, trade and production are hampered, credit collapses, people cannot buy, sellers cannot or will not sell, chaos and social degeneration follow, if not immediately nevertheless, inevitably.

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  www.snpo.org/publications/fundingalert_details.php?m=11 - [Cached Version]
  Published on: 1/1/2008    Last Visited: 2/12/2009  

  Founded in 1941 by Harry Scherman, the developer of the Book-of-the-Month Club, the Foundation focuses its grantmaking on the following topics: environment, human rights and liberties, peace and security, reproductive rights and services, the arts, and social welfare. Under the arts and social welfare, preference is given to New York City organizations.

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  www.newsday.com/business/ny-bzbook0411,0,963248.story?c - [Cached Version]
  Published on: 4/11/2007    Last Visited: 4/11/2007  

  The Book-of-the-Month Club was founded in 1926 by Harry Scherman, a direct marketer who saw an untapped niche in the rural readers who lived far from bookstores.

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  It has been named for Harry Scherman founder of the Book-of-the-Month-Club The Scherman Foundation and father-in-law to Axel Rosin. amish cabinet console curio Advertise here Tuesday October 07th 2003 Recall: The Dating Story When it comes to the dating game Arnold wins.

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  www.modernlib.com/General/brochures/BOMC/BOMC39.html - [Cached Version]
  Last Visited: 12/1/2008  

  Interesting to note this earlier ML-BOMC tie -in: Albert Boni worked with Harry Scherman to create the Little Leather Library in 1915.
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  Boni went on to create The Modern Library with Horace Liveright in 1917, and Scherman went on to create the Book-Of-The-Month club in 1926.

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  www.planetpeschel.com/index?/site/comments/readers_alma - [Cached Version]
  Published on: 4/24/2007    Last Visited: 4/24/2007  

  Born today: Charles Nordhoff, aviator, author, London, 1887; Harry Scherman, founder, Book of the Month Club, Montreal, Quebec, Canada, 1887; Stephen Potter, humorist, critic, London, 1900; Langston Hughes, novelist, poet, playwright, memoirist, Joplin, Mo., 1902; S(idney) J(oseph) Perelman, satirist, essayist, playwright, screenwriter, Brooklyn, N.Y., 1904; Muriel Spark, playwright, essayist, biographer, Edinburgh, Scotland, 1918; Galway Kinnell, poet, Providence, R.I., 1927; Reynolds Price, novelist, essayist, poet, Macon, N.C., 1933.

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  And Harry Scherman, the club's president, recommended that subscribers "pick Animal Farm rather than any other alternative Club choice"; for him Orwell was a "fearless individual" who spoke "for the people of a troubled time" through a "little gem of an allegory."

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  Bertelsmann Group: Overview - [Cached Version]
  Published on: 8/1/2008    Last Visited: 10/25/2008  

  The US Book-of-the-Month Club was founded in 1926 by former advertising executive Harry Scherman.

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  Book Club Shop: Online Shopping Directory - [Cached Version]
  Published on: 7/9/2005    Last Visited: 2/24/2007  

  The man who put this golden formula to work in the U.S. is nervous, precise Harry Scherman, 59, a onetime free-lance writer.When he flopped at that, he went into advertising.For a client, he devised a plan to give away pocket-sized classics with each box of candy, was amazed to find later that 1,000,000 classics a year could be sold for 10¢ apiece without candy.So in 1926 he started the Book-of-the-Month-Club to tap this mass market.He rediscovered the ever-new old fact that Americans like to have culture sold to them.He set up a board of five culture experts, to choose a book a month for B.O.M.C. members.
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  Nevertheless, energetic Mr. Scherman is not satisfied.This month he will launch a new advertising campaign, which he hopes will boost B.O.M.C. membership to 1,000,000, make it the biggest book club in the U.S.That title is now claimed by Doubleday's Literary Guild (one of its four clubs), with a reported 1,000,000 members.

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  Canadian Review of American Studies - [Cached Version]
  Published on: 12/16/2003    Last Visited: 7/10/2004  

  Her study examines the Book-of-the-Month Club, an American bookselling organization founded in 1926 by Harry Scherman.The Canadian-born but Philadelphia-raised Scherman came to his project with a background in advertising and prior experience in marketing the Little Leather Library of Shakespearean plays.His important marketing innovation in creating the club was to unite "the traditional publisher's desire to issue singular, serious books with a serially oriented, magazine distribution format, itself driven by the quite different imperative to enlarge that reading audience as much as possible and to access it on a regular basis" (128).His club represented a significant challenge to established definitions of culture because it implied culture was not transcendent and timeless; instead, it "envisioned culture as a material, time-bound commodity, topical, ephemeral, and, above all, destined for circulation" (128).
  
  The Book-of-the-Month Club was one of a number of early twentieth-century initiatives that came to be classified as "middlebrow".Noting that the term did not come into usage until the 1920s, Radway defines it as "that illegitimate quarter where authentic literature and true art were supposedly prostituted to alien and suspect powers" (219).Through the middle chapters of her book, she explores how Scherman's bookselling experiment provided both access and guidance to a significantly growing constituency of high school and college educated Americans who "turned to a sophisticated manipulation of commodities and objects in order to signify their accession to comfort and respectability" (161).With their long-standing implication in high culture, books were perceived as powerful symbols of that achievement.Although he originally conceived his book club as a pioneering method of gaining a wider and recurring audience for books, Scherman soon recognized that the organization would need to offer some kind of authoritative voice in order to convince people to join.Consequently, he settled on the idea of offering a limited number of titles each month, then he advertised that his club offered "the best new books published" (170) and backed up his assertion by recruiting a selection committee of individuals drawn from the educational and literary critical community of the day.

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