Jane Maas

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  www.bookhouseonline.net/bdetails.aspx?action=open&booki - [Cached Version]
  Published on: 12/10/2008    Last Visited: 12/10/2008  

  by Kenneth Roman, Jane Maas
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  Kenneth Roman, Jane Maas
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  Now industry authorities Kenneth Roman and Jane Maas, joined by new media expert Martin Nisenholtz, have produced an entirely new updated edition for the new world of marketing communications: New chapters include: *generating creative ideas; o advertising on the internet; o integrated communications.
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  Jane Maas, a Creative Director at Ogilvy Et Mather and subsequently Chairman of the Earle Palmer Brown agency, is a strategic and creative consultant and conducts sessions for the Association of National Advertisers on how to get more effective advertising. She is the author of Adventures of an Advertising Woman.

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  ANA - [Cached Version]
  Last Visited: 1/16/2009  

  This course is taught by either Jane Maas or Richard Holt
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  Jane MaasChairman EmeritusEarle Palmer Brown Advertising & Public Relations
  
  Jane Maas is one of the most-respected names in advertising.She is best known for her direction of the "I Love New York" program, which changed the image of New York City and revitalized its tourism economy.
  
  As a creative director at Ogilvy & Mather, Jane worked on advertising for General Foods, Lever Brothers, Johnson Wax, American Express, and Cunard Lines.
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  Jane Maas is co-author of the classic How to Advertise, which has sold over 150,000 copies and been translated into 17 languages.She is also the author of Better Brochures and her best-selling autobiography, Adventures of An Advertising Woman.Jane has been New York Advertising Woman of the Year, a winner of the Matrix Award from Women in Communications, and a member of the board of directors of both the American Association of Advertising Agencies and Advertising Women of New York.She is listed in Who's Who in America.
  
  Jane attended Bucknell University, where she was elected to Phi Beta Kappa in her junior year and graduated summa cum laude.She spent a year at the University of Dijon as a Fulbright Scholar, then received an M.A. from Cornell.Jane's involvement in the arts and education has continued throughout her career.She served as a public director of the American Institute of Architects, and was made an honorary member by the AIA in 1996.She has also been a board member of the American Architectural Foundation, Bucknell University, and Fordham University.Jane now serves on the board of the William E. Simon Graduate School of Business at the University of Rochester.She has received honorary degrees from St. John's University and Ramapo College.
  
  Currently, Jane serves as a strategic and creative consultant to a number of international corporations and travels across the country and around the world conducting seminars on more effective advertising for the Association of National Advertisers.
  
  Jane is also the co-author, with her late husband architect Michael Maas, of Christmas in Wales: A Homecoming, published by St. Martin's Press.

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  ANA - Jane Maas, Instructor - [Cached Version]
  Last Visited: 2/3/2009  

  Jane Maas ANA - Jane Maas, Instructor
  
  ANA - Leading the Marketing Community
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  Jane Maas, Instructor
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  Jane Maas Chairman Emeritus Earle Palmer Brown Advertising & Public Relations
  
  Jane Maas is one of the most-respected names in advertising. She is best known for her direction of the "I Love New York" program, which changed the image of New York City and revitalized its tourism economy.
  
  As a creative director at Ogilvy & Mather, Jane worked on advertising for General Foods, Lever Brothers, Johnson Wax, American Express, and Cunard Lines.
  ...
  Jane Maas is co-author of the classic How to Advertise, which has sold over 150,000 copies and been translated into 17 languages. She is also the author of Better Brochures and her best-selling autobiography, Adventures of An Advertising Woman. Jane has been New York Advertising Woman of the Year, a winner of the Matrix Award from Women in Communications, and a member of the board of directors of both the American Association of Advertising Agencies and Advertising Women of New York. She is listed in Who's Who in America.
  
  Jane attended Bucknell University, where she was elected to Phi Beta Kappa in her junior year and graduated summa cum laude. She spent a year at the University of Dijon as a Fulbright Scholar, then received an M.A. from Cornell. Jane's involvement in the arts and education has continued throughout her career. She served as a public director of the American Institute of Architects, and was made an honorary member by the AIA in 1996. She has also been a board member of the American Architectural Foundation, Bucknell University, and Fordham University. Jane now serves on the board of the William E. Simon Graduate School of Business at the University of Rochester. She has received honorary degrees from St. John's University and Ramapo College.
  
  Currently, Jane serves as a strategic and creative consultant to a number of international corporations and travels across the country and around the world conducting seminars on more effective advertising for the Association of National Advertisers.
  
  Jane is also the co-author, with her late husband architect Michael Maas, of Christmas in Wales: A Homecoming, published by St. Martin's Press.

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  ANA - Jane Maas, Instructor - [Cached Version]
  Last Visited: 11/6/2008  

  Jane Maas, Instructor
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  Jane Maas Chairman Emeritus Earle Palmer Brown Advertising & Public Relations
  
  Jane Maas is one of the most-respected names in advertising. She is best known for her direction of the "I Love New York" program, which changed the image of New York City and revitalized its tourism economy.
  
  As a creative director at Ogilvy & Mather, Jane worked on advertising for General Foods, Lever Brothers, Johnson Wax, American Express, and Cunard Lines.
  ...
  Jane Maas is co-author of the classic How to Advertise, which has sold over 150,000 copies and been translated into 17 languages. She is also the author of Better Brochures and her best-selling autobiography, Adventures of An Advertising Woman. Jane has been New York Advertising Woman of the Year, a winner of the Matrix Award from Women in Communications, and a member of the board of directors of both the American Association of Advertising Agencies and Advertising Women of New York. She is listed in Who's Who in America.
  
  Jane attended Bucknell University, where she was elected to Phi Beta Kappa in her junior year and graduated summa cum laude. She spent a year at the University of Dijon as a Fulbright Scholar, then received an M.A. from Cornell. Jane's involvement in the arts and education has continued throughout her career. She served as a public director of the American Institute of Architects, and was made an honorary member by the AIA in 1996. She has also been a board member of the American Architectural Foundation, Bucknell University, and Fordham University. Jane now serves on the board of the William E. Simon Graduate School of Business at the University of Rochester. She has received honorary degrees from St. John's University and Ramapo College.
  
  Currently, Jane serves as a strategic and creative consultant to a number of international corporations and travels across the country and around the world conducting seminars on more effective advertising for the Association of National Advertisers.
  
  Jane is also the co-author, with her late husband architect Michael Maas, of Christmas in Wales: A Homecoming, published by St. Martin's Press.

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  ANA Orders - [Cached Version]
  Published on: 8/27/2003    Last Visited: 8/25/2006  

  Author: Kenneth Roman and Jane Maas
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  Written by a team of consummate agency professionals, Jane Maas, former chairman of Earle Palmer Brown, and Ken Roman, former chairman and CEO of Ogilvy & Mather Worldwide, this book covers everything from how to write a copy strategy to how to get better media plans.

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  American Modern Ensemble: About AME - [Cached Version]
  Published on: 3/14/2009    Last Visited: 3/14/2009  

  Jane Maas, Creative Director, Ogilvy & Mather; Chairman Emeritus, Earle Palmer Brown Advertising and Public Relations

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  Books to Read: Web Marketing-3 - [Cached Version]
  Published on: 8/15/2004    Last Visited: 6/16/2005  

  Kenneth Roman, Jane Mass, How to Advertise, 2nd Ed.,(1997), St. Martin's Press, ISBN: 0312171080, With over 100,000 copies sold in the U.S., How to Advertise has been an industry guidebookfor the last 20 years. Kenneth Roman is the former CEO of Ogilvy & Mather Worldwide and Jane Maas is chairman of Earle Palmer Brown/NY. Together they have reevaluated the industry and produced the most comprehensive advertising tool for advertisers and agencies. A complete practical guide to what works, what doesn't, and why. Principles of effective TV, print, radio and out-of-home advertising, strategies that build brands, media tactics that make budgets work harder, money-saving tips on TV and print production, and what it takes to succeed in advertising. You'll find 16 pages of color photos showcasing case histories of campaigns such as Absolut, American Express, Diet Pepsi, Duracell, Ford, Nike, and Ralph Lauren. David Ogilvy's sagely comment on this book: "Worth its weight in gold."

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  Electronic Media Online -- Advertising News from... - [Cached Version]
  Published on: 10/23/2001    Last Visited: 7/22/2002  

  The advertising course, the only session closed to the press, according to convention organizers, was taught by Jane Maas, chairman emeritus, Earle Palmer Brown Advertising & Public Relations.Ms. Maas, the self-described mother of the "I Love New York" ad campaign, reviewed the elements that made some classic TV ads memorable and some recent network branding campaigns effective.
  
  The effective networks include HBO and NBC, which have pre-empted important qualities from their competitors by touting "It's not TV (it's HBO)" and "Must See TV," respectively; Hallmark Channel, which is catching the mood of post-9/11 America with its "Great stories that stay with you" campaign; and Animal Planet, which is running a menagerie of witty spots, including one with a gorilla baby sitter, that proclaim, "Life is better with animals."
  
  Turner Classic Movies, whose viewers tend to be in the 55-and-up demographic, is successfully appealing to a younger generation, with witty ads spoofing classic films (a production of "Rocky" in an old-age home, one of "Ben Hur" in a grade school and a performance of "The Dirty Dozen" on ice) and a tagline ("When every great movie is a classic, it's bound to have an effect") that tells younger demos they should tune in because classic films affect their culture.
  
  "Almost every new product/service success story of the last 50 years has been a success of television advertising," Ms. Maas said, also pointing out the one recent exception to that rule: the Altoid mints campaign that is based almost solely on outdoor-billboard advertising."Increasingly today your TV viewer is sitting home judging [the advertising]," she added.
  
  Her rules for successful TV spots:
  
  Let the pictures tell the story.Ms. Maas thinks the best ads can be understood with the sound turned down, and that storyboards that are employed for mock-ups are best viewed without the accompanying text.
  
  Be single-minded.Fifteen-second spots, which are the rage in Britain, for example, offer opportunity to state only the product's name and perhaps a single product benefit to the prospective consumer.
  
  Can it be summed up in one or two "key visuals"?Merrill Lynch's famous "Bullish on America" spots from Ogilvy & Mather originally had only a few key frames in which a distant dot grew into a herd of stampeding bulls charging the camera.
  
  Is the core idea the most important/most memorable element in the spot?
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  "Don't leave home without it" is a tagline that American Express hasn't used in its advertising in years, Ms. Maas said.Nonetheless, it's still remembered as the brand's signature.
  
  Is the brand name registering, not just being muttered?
  
  Can your brand "own" this advertising?Ten or so hotels in Manhattan face Central Park, but only one, the St. Moritz, advertises that "Central Park is our front yard," thereby "pre-empting" the value of the choice location.

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  Financial Communications Society : Article - [Cached Version]
  Published on: 3/4/2004    Last Visited: 10/30/2007  

  Kenneth Roman & Jane Maas, with Martin Nisenholtz
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  Jane Maas was Chairman of Earle Palmer Brown and, before that, was a Creative Director at Ogilvy.

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  Frontline Books: How to Advertise: What Works, What... - [Cached Version]
  Published on: 4/6/2006    Last Visited: 11/25/2008  

  Kenneth Roman and Jane Maas
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  Jane Maas, a Creative Director at Ogilvy & Mather and subsequently Chairman of the Earle Palmer Brown agency, is a strategic and creative consultant. She is the author of Adventures of an Advertising Woman.

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