www.jerde.com/press/press.php?section=2&year=2007&id=27 -
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Last Visited: 12/26/2007
Jon Adams Jerde, a world-renowned architect and urban planner says, the technique only lies in combining unlike materials that will create space-defying oases of greens.He suggests the use of unconventional media besides natural plants, such as art pieces, recycled materials and even state-of-the-art gadgetry.
"We call it virtual landscaping," Jerde explains.
Jerde adds that it is the science and art of combining audio, video and lighting technology with traditional landscaping in areas where you think you couldn't experience nature because of limited space.
"Just imagine seeing lush greenery in the amenity deck of your condo, enhanced by the beautiful song of chirping birds coming from an invisible audio system, or a serene picture of the immaculate sea projected by a flat-screen LCD," Jerde illustrates."As you take a stroll around your residence you hear the lullaby of cascading waters while the fragrance of sweet-smelling blooms soothes your senses."
He further stresses "And so instead of using just trees and plants, we create small places of interest with the smart use of elements of nature technology."
In Gramercy Residences, Jerde has applies virtual landscaping before in the global landmarks that his acclaimed firm, The Jerde Partnership International, has designed all over the world, such as the high-rise mega complex of Roppongi Hills in Tokyo and the award-winning city center of Zlote Tarasy in Poland.This time around, Jerde now is implementing this landscaping innovation in a grander scale in the Philippines, at the 4.8-hectare Makati township development called Century City.
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Jerde said: "The beauty of this technique is its cost effectiveness and versatility.
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Jon Jerde redefines the urban experienceApr 22, 2007Pei and Jerde have been commissioned by the visionaries behind Century Properties, the largest privately owned property company here, to design two of the country's evolutionary real estate developments. by Chino Leyco
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