www.toffsworld.com/gourmet-food/sausages/manufacturers- -
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Published on: 10/14/2007
Last Visited: 10/14/2007
"Manufacturers are tapping into the nation's growing desire for a more natural lifestyle, as consumers take a greater interest in what really goes into their food," comments David Jago, Director of Mintel GNPD Custom Solutions.
"The assumption is that it is better for you to avoid additives and preservatives, as many Brits are concerned about the effect they may have on their health.Many parents also worry about how some additives affect their children's behaviour," he goes onto explain.
In 2006, ,additive- and preservative-free' became the number one health claim in the food and drinks market, overtaking ,low fat'* for the first time ever.And this trend looks set to continue, as fewer than 400 new 'low fat' products have been launched so far this year - coming nowhere near the impressive number of new 'additive- and preservative-free' products that have come onto the market.
"Low fat is not going to go away, but people in the UK today are focusing much more on balanced nutrition and avoiding 'over-processed' foods.With food additives in the headlines once again, it is encouraging to see that companies' efforts in new product development are moving in the right direction," explains David Jago.