www.orlandosentinel.com/business/orl-tvhousing3008mar30 -
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Published on: 3/30/2008
Last Visited: 3/30/2008
You can still have a very vibrant and active life," says Patrick Conboy, founder of Elderluxe, a Sharper Image for seniors that sells designer shower chairs, home-exercise equipment calibrated for older bodies, high-tech body-fat analyzers and a tricked-out $3,200 scooter that looks ready for the NASCAR circuit.
They have the cash
An estimated 76 million baby boomers are entering Social Security territory, vaunted pocketbooks in hand.With 77 percent of all personal assets in the U.S. and half of all discretionary spending -- $750 billion, according to a study from Knowledge Base Marketing -- boomers have a walletful of currency, Conboy says.
"This is the biggest consumer generation of all time," he says."This group has been empowered and engaged with smart ideas throughout their lives.It's brand-sensitized and does not suffer bad design well."
He has a hunch that boomers' aversion to products that scream "over the hill," combined with their love of luxury, will favor his 2 1/2 -year-old venture.A former executive at JCPenney, Conboy saw a graying market in search of products that united design sensibility and style with golden-year needs.On a scouting trip to Europe, he discovered a trove of items for seniors with a taste for the modern, and Elderluxe was born.