BFA; Second Major in Business Administration , Design

Patrick Conboy is a veteran marketer, having directed a number of blue-chip companies in the successful positioning and strategic guidance for their brands, their mission and company goals.  Most recently Mr. Conboy launched ELDERLUXE, a luxury retail boutique found at www.elderluxe.com.  Serving mature elite-elders ELDERLUXE markets to the most affluent of those with high net worth/income with a variety of products that afford a more comfortable lifestyle.  The company plans to open a number of lifestyle centres in higher-end retail/resort destinations in the near future.Mr. Conboy holds a progressive track record in developing successful positioning and strategy with both mature and new brands and companies and is experienced in a myriad of categories including retail, consumer packaged goods and beverages.  His extensive background includes leadership within strategic planning, advertising, media, corporate/brand identity, public relations, multicultural marketing, packaging and team/org build-out, as well as in-depth management of consumer research and data analysis. Respected as a skilled negotiator and cost-controller, he has continually improved return-on-marketing investment for the companies for which he has worked or consulted, including:-JCPenney-Foote Cone & Belding-Payless ShoeSource-Kraft-Nestle-Coors/Molson Brewing-SCJohnson-Midas Automotive-Frito-Lay