Old Consultants Never Die: They Just Go 'e' -
[Cached Version]
Published on: 6/12/2000
Last Visited: 1/11/2002
"Our competency," says Dean Alms, Groundswell's COO, "is understanding all the audiences required to make the business successful."
That's legitimate.Web strategizing in some ways really is different, requiring new thinking about joining players in different industries.The specifics of Web business are also foreign territory to many companies.For example, Zefer points out that properly designed sound on your Website "can subtly affect user behavior--by inducing trust at the point of purchase, for example."Bet you hadn't thought of that.
Clients like the new e - consultants because they know about such things, but don't like them because they don't know much about specific industries, says a recent report from Forrester Research.