Mr. Alton L. Adams

• 
  arbitron.mediaroom.com/index.php?s=43&item=625 - [Cached Version]
  Published on: 9/17/2009    Last Visited: 9/19/2009  

  "In assembling this prestigious committee of industry luminaries, Arbitron intends to create a measurement that complements existing data and showcases radio's true impact for agencies and advertisers," said Alton Adams, Executive Vice President of Arbitron Inc.
  ...
  "We believe that Arbitron's commitment and collaborative approach to developing this metric will help bring greater clarity to strategic radio planning and buying decisions," concluded Adams.

• 
  www.rockettwater.com/inside_rsud.php - [Cached Version]
  Published on: 7/7/2009    Last Visited: 7/7/2009  

  Alton Adams, President

• 
  www.smartbrief.com/news/aaaa/industryPR-detail.jsp?id=3 - [Cached Version]
  Last Visited: 6/26/2009  

  announces today that Deirdre Blackwood has joined the Company as Senior Vice President, Corporate Communications, reporting to Alton Adams, the Company's Executive Vice President and Chief Marketing Officer.
  ...
  "As Arbitron moves in new directions, it was critical to combine these communications functions in order to better align strategic communications and message development around our key growth initiatives," said Adams.

• 
  www.hispanicad.com/cgi-bin/news/newsarticle.cgi?article - [Cached Version]
  Published on: 6/26/2009    Last Visited: 6/26/2009  

  "In today's increasingly mobile world, media companies and marketers want to know when and where consumers are being exposed to their content," said Alton L. Adams, Arbitron Executive Vice President. "The ARB-TV suite helps quantify audience viewership in locations outside of the home including, among others, restaurants/bars, other homes, the workplace, airports, hotels, sports venues, malls and medical facilities."
  
  "Arbitron is partnering with a variety of best-in-class media customers who have been seeking services that generate a more comprehensive picture of their total audience," continued Adams.

• 
  radiofacts.com/2009/03/30/arbitron-appoints-two-new-exe - [Cached Version]
  Published on: 3/30/2009    Last Visited: 9/1/2009  

  Alton L. Adams Named Executive Vice President, Chief Marketing Officer
  ...
  Alton L. Adams is appointed to the newly created position of Executive Vice President, Chief Marketing Officer, reporting to Michael Skarzynski, President and Chief Executive Officer.
  ...
  Alton and Bob will lead the teams at Arbitron that are enhancing current services for our core radio customers, identifying the best growth opportunities and moving the Company into new markets, both in the United States as well as in international markets,†said Michael Skarzynski, President and Chief Executive Officer.
  ...
  Alton Adams, EVP, Chief Marketing Officer
  
  In his new role, Mr. Adams is responsible for developing new solutions that use the Arbitron Portable People MeterTM platform to integrate measures of multiple media including radio, cinema, out-of -home and the ‘3-screen’ markets of television, wireless, and Internet.
  
  Mr. Adams is also responsible for Arbitron’s marketing, communications and brand. He will direct the Company’s marketing efforts designed to help maintain its current leadership and to expand its customer base in domestic and international markets. “ Alton brings to Arbitron a wealth of experience delivering new and valuable services for customers through the integration of large, disparate databases,†said Mr. Skarzynski. “Thanks to his demonstrated ability to develop new Arbitron Appoints Two New Executives as Part of Strategic Realignment information services and his proven expertise in marketing, Alton will lead the effort to expand Arbitron’s portfolio of information services. Prior to joining Arbitron, Mr. Adams was a Managing Partner at Accenture. As a senior partner in the CRM practice, Mr. Adams specialized in helping companies use data, analytics and technology to more effectively acquire and retain customers. Mr. Adams has extensive experience in information services and market research, as President, Experian Database Solutions, where he was responsible for marketing, product management and new product development; and as President and Chief Executive Officer, Mindbranch Inc., a technology focused market research aggregator where he built a complete sales, marketing and technology infrastructure and led the design of a new product suite. Mr. Adams was also President of Standard and Poor’s DRI, an economic research and consulting business and has held senior positions at Equifax Financial Services Group, TRW Information Services Group and Dun and Bradstreet Corporation.
  
  Mr. Adams earned an MBA in Marketing and Finance from The Wharton School University of Pennsylvania and a BA in Economics from Georgetown University .
  
  Mr. Adams (51) will work at Arbitron’s headquarters in Columbia , Maryland .

• 
  www.targetmarketnews.com/storyid10080902.htm - [Cached Version]
  Published on: 10/8/2009    Last Visited: 10/8/2009  

  In his remarks to the audience, Arbitron Executive VP/Chief Marketing Officer Alton Adams stressed the importance of utilizing ethnic radio stations when trying to build a personal connection with multicultural consumers. According to Adams, "Marketers looking to capture a loyal consumer base can clearly connect and engage with these communities at home, at work, in the car, anywhere they may be listening to the radio.

• 
  www.teradata.com/t/page/132767/index.html - [Cached Version]
  Published on: 2/1/2006    Last Visited: 3/3/2007  

  This article is an interview with Alton Adams, Managing Partner, for Accenture's Customer Insight practice.Alton talks about what business leaders need to know about Customer Insight.

• 
  www.targetmarketnews.com/storyid09180901.htm - [Cached Version]
  Published on: 9/22/2009    Last Visited: 9/22/2009  

  "In assembling this prestigious committee of industry luminaries, Arbitron intends to create a measurement that complements existing data and showcases radio's true impact for agencies and advertisers," said Alton Adams, Executive Vice President of Arbitron Inc.
  ...
  "We believe that Arbitron's commitment and collaborative approach to developing this metric will help bring greater clarity to strategic radio planning and buying decisions," concluded Adams.

• 
  arbitron.mediaroom.com/index.php?s=43&item=635 - [Cached Version]
  Published on: 10/6/2009    Last Visited: 10/7/2009  

  In his remarks to the audience, Alton Adams, Arbitron Executive Vice President and Chief Marketing Officer, stressed the importance of utilizing ethnic radio stations when trying to build a personal connection with multicultural consumers. According to Mr. Adams, "Marketers looking to capture a loyal consumer base can clearly connect and engage with these communities at home, at work, in the car, anywhere they may belistening to theradio. Hispanic and African-American consumers are more receptive to media that speak to relevant issues in their communities."
  
  Also on hand for the evening's festivities were broadcast executives from Inner City Broadcasting, Grupo Radio Centro, Entravision, and Premiere Radio Networks as well as the Radio Advertising Bureau.
  
  "Spanish language and urban formatted radio stations have always provided a unique service to the communities they reach," continued Mr. Adams.

• 
  news.prnewswire.com/DisplayReleaseContent.aspx?ACCT=104 - [Cached Version]
  Published on: 9/16/2009    Last Visited: 9/16/2009  

  "One of the barriers to large-scale media buys in digital out-of-home space has been the lack of standardized metrics," said Alton Adams, Executive Vice President, Arbitron Inc.

Page:  1 2 3 4 5