Ms. Wende Zomnir

Submitted By: Wende Zomnir, Urban Decay
...
Design Firm or Designer: Wende Zomnir, Urban Decay,

The lip color, Urban Decay XXX Shine lip gloss, was created by Wende Zomnir, creative director of the company."The fun, punk-rock pink of the Vans Plat shoe really inspired me to make this gorgeous XXX Shine color," said Ms. Zomnir.

She insisted that the appeal of the lip gloss is universal-and much in demand."Two young flight attendants accosted me on my last transcontinental flight, demanding to know what it (the lip color) was," she recalled.

Vans is pleased with the tie-in, too.

The lip color, Urban Decay XXX Shine lip gloss, was created by Wende Zomnir, creative director of the company."The fun, punk-rock pink of the Vans Plat shoe really inspired me to make this gorgeous XXX Shine color," said Ms. Zomnir.

She insisted that the appeal of the lip gloss is universal,and much in demand."Two young flight attendants accosted me on my last transcontinental flight, demanding to know what it (the lip color) was," she recalled.

Vans is pleased with the tie-in, too.

The lip color, Urban Decay XXX Shine lip gloss, was created by Wende Zomnir, creative director of the company. ,The fun, punk-rock pink of the Vans Plat shoe really inspired me to make this gorgeous XXX Shine color,, said Ms. Zomnir.

She insisted that the appeal of the lip gloss is universal,and much in demand. ,Two young flight attendants accosted me on my last transcontinental flight, demanding to know what it (the lip color) was,, she recalled.

"There is nothing else like it out there, yet there is an element of smart, on-my-own-terms femininity to the whole line," said Wende Zomnir, creative director, Urban De-cay."Our packaging is urban, edgy and semi-industrial."For example, the company uses a subway token design for concealers, manhole covers for eye shadows and shotgun shell designs for lipsticks."Functionality is very important to us as well.I think clunky products that you can't take with you easily are 'out,'" said Ms. Zomnir.

Urban Decay's edgy containers define the feminist market.

More than a year ago, Urban Decay updated its packaging from simple brown cartons to layered metallic collage boxes.This fall, Urban Decay is introducing a skin care line that retains a thread of consistency to existing lines, yet has an identity of its own, according to Ms. Zomnir."We like to keep the line fresh," explained Ms. Zomnir.