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Published on: 4/25/2007
Last Visited: 5/14/2007
NCTA: HBO's Zitter Says DRM Is Misnomer: "Digital rights management (DRM) is the wrong term for technology that secures programmers' content as it moves to new digital platforms says HBO Chief Technology Officer Bob Zitter, since it emphasized restrictions instead of opportunities.
Speaking at a panel session at the NCTA show in Las Vegas Tuesday, Zitter suggested that 'DCE,' or Digital Consumer Enablement, would more accurately describe technology that allows consumers 'to use content in ways they haven't before,' such as enjoying TV shows and movies on portable video players like iPods. read more »
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That changed on Tuesday, when HBO's Chief Technology Officer, Bob Zitter, suggested at an industry conference that DRM needs a name change.Zitter's suggested name: Digital Consumer Enablement, or DCE. read more »
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