Ted Zittell

"Tesco has been doing an excellent job of throwing a bit of confusion into what people expect," Ted Zittell, a Toronto-based consultant for McMillan/Doolittle, told MediaPost.com."But we do know that it is importing its own supply chain, and whatever its ‘Aha!' surprise is, I expect it may change the way American food retailers do business."

Zittell anticipates that the consumer-centric Tesco will find surprising ways to pair fresh foods and prepared meals, "and the stores will be organized differently than customers expect.

"They are pretty damn good when they decide to go - and much more successful than our buddies in Bentonville," adds Ted Zittell, a retail consultant who works with many European firms.

Meanwhile, the international misadventures of Asda's parent Wal-Mart have been well documented.

"They are pretty damn good when they decide to goâ€"and much more successful than our buddies in Bentonville [Ark., headquarters of Wal-Mart]," added Ted Zittell, a retail consultant who works with many European firms.

"They are pretty damn good when they decide to go -- and much more successful than our buddies in Bentonville," said Ted Zittell, a retail consultant who works with European firms, nodding towards Wal-Mart and its international Asda division.

Ted Zittell, Partner Affiliate, McMillan Doolittle LLP

Ted Zittell, our expert in retail branding, private label development, marketing communications and design.

Ted Zittell,

McMillan Services Page
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Ted ZittellSenior Consultant

Ted Zittell specializes in the development of consumer experience and retailing branding strategies.Acknowledged internationally as an expert in retail branding systems, marketing communications and design, Ted Zittell focuses his considerable visual and verbal abilities on creating and managing profitable retail environments.

A senior partner in The Toronto-based Watt Design Group for 17 years, Ted developed and executed segmentation, brand and communications strategies at leading retailers, consumer product, and service clients around the globe.As President and Managing Director of Cott Corporation's Retail Brands International, he led the creation and launch of dozens of premium retailer brand programs world-wide.

Ted describes himself as ‘retail obsessed'.With boundless enthusiasm and humor, he brings his international insights and experience to compelling customer-eye analyses of a brand in its marketplace.

Ted Zittell, McMillan Services Page
...
Ted Zittell Senior Consultant

Ted Zittell specializes in the development of consumer experience and retailing branding strategies. Acknowledged internationally as an expert in retail branding systems, marketing communications and design, Ted Zittell focuses his considerable visual and verbal abilities on creating and managing profitable retail environments.

A senior partner in The Toronto-based Watt Design Group for 17 years, Ted developed and executed segmentation, brand and communications strategies at leading retailers, consumer product, and service clients around the globe. As President and Managing Director of Cott Corporation's Retail Brands International, he led the creation and launch of dozens of premium retailer brand programs world-wide.

Ted describes himself as 'retail obsessed'. With boundless enthusiasm and humor, he brings his international insights and experience to compelling customer-eye analyses of a brand in its marketplace.

Ted Zittell, our expert in retail branding, private label development, marketing communications and design.

Ted Zittell, Partner, McMillan/Doolittle LLP