Jennifer Zimmerman

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  pm.typepad.com/associatemarketing/2006/04/best_practice - [Cached Version]
  Published on: 1/1/2006    Last Visited: 11/19/2007  

  Jennifer Zimmerman, an associate with Rhoads & Sinon (and another one of our associate marketing all stars in 2006) is a great example of doing this right.She targeted high powered women who were leaving senior positions in the corporate or professional world to start their own business.She created a team of colleagues with the needed corporate, tax and estate planning expertise combined with 2 professional allies from a financial consulting firm (all women and all skilled marketers with an entrepreneurial mindset).Together, they created a series of programs on starting and growing a business aimed at these senior women.
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  First, Jennifer worked with her mentor at the firm (who was a senior women partner there) to develop a plan, participate in the marketing program and sell it to the firm.They showed how they would attract high powered women starting their own business to programs co-sponsored by an allied financial planning firm.She also got the owner of the allied firm (a client of Rhoads & Sinon) to help sell the idea to the firm.As a result, she got the budget, time and promotional support she needed.And now colleagues are sending their own clients and contacts because of its stature in the women's business community.

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  www.lfmi.com/pages/articles.asp?Action=Article&ArticleC - [Cached Version]
  Published on: 4/19/2006    Last Visited: 3/12/2007  

  Jennifer Zimmerman, an associate with Rhoads & Sinon (and another one our associate marketing all stars in 2006) is a great example of doing this right.She targeted high powered women who were leaving senior positions in the corporate or professional world to start their own business.She created a team of colleagues with the needed corporate, tax and estate planning expertise combined with 2 professional allies from a financial consulting firm (all women and all skilled marketers with an entrepreneurial mindset).Together, they created a series of programs on starting and growing a business aimed at these senior women.
  ...
  First, Jennifer worked with her mentor at the firm (who was a senior woman partner there) to develop a plan, participate in the marketing program and sell it to the firm.They showed how they would attract high powered women starting their own businesses to programs co-sponsored by an allied financial planning firm.She also got the owner of the allied firm (a client of Rhoads & Sinon) to help sell the idea to the firm.As a result, she got the budget, time and promotional support she needed.And now colleagues are sending their own clients and contacts because of the firm's stature in the women's business community.

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  pm.typepad.com/associatemarketing/2006/05/why_are_marke - [Cached Version]
  Published on: 1/1/2006    Last Visited: 11/19/2007  

  Take the example of Jennifer Zimmerman.She was a 2nd year associate at a mid-sized firm -- and one of the few women working there at the time.
  
  But, Jennifer thought and acted like an entrepreneur.She took the initiative and put together a program that created the economic results that her firm appreciates and rewards.
  
  She decided to target local women entrepreneurs as clients.She garnered the support of her mentor who was a senior woman attorney at the firm.She lined up a team of firm colleagues (including the marketing director) as well as a few motivated women professionals at an allied financial planning firm.They formed an organization and put on series of programs for an elite group of women entrepreneurs.And she secured the backing and support of her firm's Executive Committee.
  
  The result?The program yielded a new client per month for her firm.She established a strong reputation in the local business community and inside her own firm.She is the only associated to be named to the firm's marketing committee.And she received the origination credits that added to her compensation.

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  Associate Marketing Mentor - [Cached Version]
  Last Visited: 3/11/2008  

  Take the example of Jennifer Zimmerman.She was a 2nd year associate at a mid-sized firm -- and one of the few women working there at the time.
  
  But, Jennifer thought and acted like an entrepreneur.She took the initiative and put together a program that created the economic results that her firm appreciates and rewards.
  
  She decided to target local women entrepreneurs as clients.She garnered the support of her mentor who was a senior woman attorney at the firm.She lined up a team of firm colleagues (including the marketing director) as well as a few motivated women professionals at an allied financial planning firm.They formed an organization and put on series of programs for an elite group of women entrepreneurs.And she secured the backing and support of her firm's Executive Committee.
  
  The result?The program yielded a new client per month for her firm.She established a strong reputation in the local business community and inside her own firm.She is the only associated to be named to the firm's marketing committee.And she received the origination credits that added to her compensation.
  ...
  Jennifer Zimmerman, an associate with Rhoads & Sinon (and another one of our associate marketing all stars in 2006) is a great example of doing this right.She targeted high powered women who were leaving senior positions in the corporate or professional world to start their own business.She created a team of colleagues with the needed corporate, tax and estate planning expertise combined with 2 professional allies from a financial consulting firm (all women and all skilled marketers with an entrepreneurial mindset).Together, they created a series of programs on starting and growing a business aimed at these senior women.
  ...
  First, Jennifer worked with her mentor at the firm (who was a senior women partner there) to develop a plan, participate in the marketing program and sell it to the firm.They showed how they would attract high powered women starting their own business to programs co-sponsored by an allied financial planning firm.She also got the owner of the allied firm (a client of Rhoads & Sinon) to help sell the idea to the firm.As a result, she got the budget, time and promotional support she needed.And now colleagues are sending their own clients and contacts because of its stature in the women's business community.

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  Associates Best Practices Web Seminar - Extras - [Cached Version]
  Published on: 1/1/2006    Last Visited: 3/12/2009  

  Jennifer Zimmerman, Rhoads & Sinon LLP Building A Team Of Allies To Help Women Entrepreneurs Succeed
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  Jennifer Zimmerman
  
  Rhoads & Sinon LLP
  
  Building A Team Of Marketing Allies To Help Women Entrepreneurs Succeed
  
  Over the past year, we have done of a lot of business development training and retreat speaking for law firms. Last summer, Jennifer attended one of our marketing retreats for her firm. She truly stood out as a great example for other associates.
  
  Although she is now a fourth year associate, Jennifer demonstrates the entrepreneurial mindset as well as the marketing and sales savvy of a veteran rainmaker. Here is why: the ultimate secret to personal marketing success is to focus on a niche, find a business "pain" and heal it. This is exactly what Jennifer is doing at Rhoads & Sinon LLP (a 50+ attorney firm located in Harrisburg PA.).
  
  As a result of her active participation in the business community, Jennifer realized that more and more successful business women were leaving the corporate world and starting new businesses (in fact at record numbers -- a rate of 10-11 times that of men).
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  • Secured allies inside the firm: First, Jennifer approached her mentor at the firm - Donna Clark.
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  Most importantly, Donna, Jennifer and Joanne began to operate as a business development team.
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  This approach that Jennifer followed is a best practice that other associates can emulate and tailor to their own practice focus. So, let's take a look at the accomplishments that Jennifer and the team produced, how she made time for marketing as an associate and what advice she has for associates who aspire to do more proactive marketing in 2006.
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  Lessons you can learn from Jennifer
  
  Like most successful entrepreneurs, Jennifer embraces three principles that underlie her success.

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  Best Practices in Personal Marketing for Women Attys -... - [Cached Version]
  Published on: 8/20/2006    Last Visited: 3/12/2009  

  • Jennifer Zimmerman, an associate marketing all-star who has already made an impact on her local market and her firm's position through personal initiative, alliance-building and entrepreneurial action
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  Jennifer Zimmerman
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  Lauren Stiller Rikleen,successful partner and author of the book on women in the law; & Jennifer Zimmerman, already an associate marketing all-star
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  Jennifer Zimmerman is an associate in the litigation and banking and securities practice groups at the firm of Rhoads & Sinon LLP, and was named an Associate Marketing All Star of 2005 by the Professional Business Development Institute.
  
  In her practice, she concentrates in the areas of debtor/creditor rights, litigation, and education law. She regularly represents creditors' rights in Chapter 11 bankruptcy proceedings involving nationwide corporations.
  
  In addition, she is involved in business planning, including advising businesses in corporate formation, drafting lease agreements, as well as advising businesses on employment issues. She also has expertise in HIPAA compliance matters.

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  Business Litigation - [Cached Version]
  Published on: 2/6/2001    Last Visited: 7/31/2006  

  Jennifer Zimmerman
  
  Read Business Litigation Online Articles

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  BusinessWoman ~ Educating and Encouraging Women in... - [Cached Version]
  Last Visited: 5/31/2007  

  Jennifer Zimmerman, EsquireOne South Market Square, 12th Floor, Harrisburg, PA 17101717.237.6733Fax 717.237.6790

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  CPAFE - Committees - [Cached Version]
  Published on: 6/4/2004    Last Visited: 5/17/2006  

  Chair: Jennifer Zimmerman, 237-6733, jzimmerman@rhoads-sinon.com

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  Co-Marketing with Professional Allies - White Paper - [Cached Version]
  Published on: 7/2/2007    Last Visited: 3/12/2009  

  Learn from our two panelists (see biographies below) - Jennifer Zimmerman , an associate with Rhoads & Sinon LLP, and Niki Williams , with Executive Planning Group - in discussion with Michael Cummings of SAGE PDI and Larry Bodine of Law Marketing Portal.
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  Jennifer Zimmerman &
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  Jennifer Zimmerman is an associate in the litigation and banking and securities practice groups at the firm of Rhoads & Sinon LLP, and was named an Associate Marketing All Star of 2005 by the Professional Business Development Institute.
  
  In her practice, she concentrates in the areas of debtor/creditor rights, litigation, and education law. She regularly represents creditors' rights in Chapter 11 bankruptcy proceedings involving nationwide corporations.
  
  In addition, she is involved in business planning, including advising businesses in corporate formation, drafting lease agreements, as well as advising businesses on employment issues. She also has expertise in HIPAA compliance matters.

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