A.G. Zimmerman

The former cookie factory was designed in 1910 by A.G. Zimmerman, Nabisco's corporate architect.

The National Biscuit Co. (better known as Nabisco) Cracker Factory at 70 Bethune/469-485 West/396 West 12th Streets (1921, A.G. Zimmerman) was a southern addendum to a larger Nabisco complex between 14th and 17th Streets, and was designed in the same simple, handsome, utilitarian style as several other Nabisco complexes erected across the country at the time.The building was emblematic of the trend towards projecting a uniform corporate identity through architecture for the emegering class of large corporate conglomerations, which included Nabisco.Also, with its simple geometric piers, regular bays and expansive industrial windows, the building was a strong step in the direction of Bauhaus modernism, which both the architect Zimmerman and Adolphus Greene, the Nabisco President, appeared to be aware of in these and other designs.