Howard Ziment

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  www.zimentgroup.com/press/releases/newMarket03052004.ht - [Cached Version]
  Published on: 3/5/2004    Last Visited: 9/15/2007  

  New York, March 05, 2004: Ziment, a healthcare and pharmaceutical market research consultancy headquartered in New York, announced today that it has developed an approach to physician segmentation research that will change the way companies market their products to physicians.
  
  This approach, called TAGZ, is an important development for pharmaceutical marketers conducting segmentation research because it takes a physician's combined psychographic and attitudinal data for a prescription drug and links it to their historical prescribing behavior through a proprietary algorithm.
  
  This means that physicians in a company's call deck that were not included in the original segment research can still be identified or "tagged" as to their segment membership by Ziment's algorithm and its system of data-mining and modeling techniques.
  
  "For the first time companies can actually use the results of physician segmentation research, making the entire process palpable again and opening a brand new chapter on how we can micro-market to physicians," says the company's CEO, Howard Ziment.
  
  "Many companies have shied away from attitudinal-based segmentation research because the results were simply not actionable.But now, with TAGZ, they are, and that puts a whole new light on the value of primary segmentation research," said Ziment.
  
  Currently a sales representative's call deck includes typically includes information such as the physician's specialty, whether or not a physician is a high writer of prescriptions and other behaviorally based definitions.
  
  "With TAGZ, reps now have a pre-determined segment identifier that links to a wealth of knowledge about the physician, including their attitudinal disposition towards the market as well as to the drug itself.Sales collateral and detail pieces can now be designed specifically by segment since reps will know what pieces to use with each physician.It really makes it a whole new ballgame for pharmaceutical marketing and sales," Ziment said.
  
  Ziment's chief methodologist, John Tapper, said that recent software developments and the company's use of the latest data mining and modeling techniques to create the segmentation solutions and do the complex calculations that give market researchers an edge.
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  Ziment is a full-service healthcare and pharmaceutical market research consultancy offering custom marketing research worldwide.It is the global healthcare research brand for The Kantar Group, the Information and Consultancy Division of WPP, plc.
  
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  Howard Ziment , Ziment , ,

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  www.zimentgroup.com/press/ - [Cached Version]
  Last Visited: 9/15/2007  

  RR Fordyce Award, Pharmaceutical Marketing Research Industry's Top Accolade, Presented To Howard Ziment, CEO of The Ziment Group
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  Howard Ziment , Ziment , ,

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  www.zimentgroup.com/press/releases/patient05192003.html - [Cached Version]
  Published on: 5/19/2003    Last Visited: 2/5/2008  

  NEW YORK, May 19, 2003 - Ziment, an industry leader in global healthcare marketing research, has announced that it's on-line panel facilitating fast access to the opinions of patients suffering from a wide range of chronic illnesses has exceeded 200,000 members.
  
  The Ziment Chronic illness panel has added to the company's Internet research capabilities by providing its clients with the ability to easily find low incidence patient groups.Combined with Ziment's physician Internet panel, clients can conduct studies with both physicians and patients using the speed and large sample power of Internet research.
  
  "Our chronic illness panel gives our clients access to a vast number of patients with specific disease states that can ordinarily be difficult to find and interview," explained Howard Ziment, Chief Executive Officer of Ziment."Internet-based research is time-efficient, cost-effective and allows patients to speak more freely about their disease."
  
  The panel profiles close to 100 different chronic illnesses among a nationally balanced panel of patients.
  
  "This terrific resource has helped to keep Ziment on the cutting edge of healthcare Internet research," said Ziment."It is a high quality panel of respondents who have opted in to conduct research.This ensures high response rates and high quality data, the building blocks for great marketing research leading to superior business intellect."
  
  As the founding member of WebSurveyResearch, which specializes in collecting opinions from healthcare professionals through the Internet, Ziment is a pioneer in conducting research within the healthcare arena.WebSurveyResearch includes WebSurveyMD, the largest dedicated on-line panel of physicians with over 37,000 physicians worldwide.
  
  "The Internet is not about the future of our industry," added Ziment, "it is about today.Ziment is proud to have all the tools in place to serve our clients in this new frontier."
  
  About Ziment: Ziment is a global marketing research company based in New York City.It is the healthcare research brand of the Kantar Group, WPP's Information and Consultancy Division.For over 25 years Ziment has offered full service marketing research primarily to the healthcare and pharmaceutical industries.More information about Ziment is available at www.ziment.com.
  
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  Ziment , Howard Ziment , ,

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  www.imapresearch.com/press/pressreleases/imap11042004.h - [Cached Version]
  Published on: 11/4/2004    Last Visited: 3/17/2007  

  "Our clients are looking more and more towards multi-client solutions when it comes to having an ongoing understanding of the therapeutic marketplaces in which their products compete," said Howard Ziment, Chief Executive of the Ziment Group."These solutions deliver powerful understandings about their markets that are different than what can be delivered through traditional custom designed market tracking research."
  
  imap Research will use the Ziment Group's 28 years of experience in conducting marketing research as a launching point with which to develop superior solutions in tracking brand performance than are currently available today.
  
  "imap will set new standards for multi-client offerings by leveraging the physical and intellectual capital already at hand within the Ziment Group," said Ziment, "Powered by WebSurveyResearch and the Ziment Chronic Illness internet panels, this division has instant access to over 75,000 physicians and 400,000 patients from around the globe.This degree of access to all critical influencers is unprecedented in this space and will enable imap to provide fully integrated marketplace understandings and powerful recommendations for their clients."
  
  "All of this will results in powerful new ways in which to help clients realize their brand potential in research that does not break their budgets."
  
  About the Ziment Group:The Ziment Group consists of Ziment, a full service consultancy offering custom marketing research for the healthcare and pharmaceutical industries worldwide; WebSurveyResearch which houses the largest dedicated panel of physicians with which to conduct marketing research through the internet; and imap Research, a division dedicated to conducting multi-client research.

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  www.pharmavoice.com/search/details.asp?art_id=716 - [Cached Version]
  Published on: 4/10/2005    Last Visited: 8/23/2006  

  Ziment Group, Howard Ziment

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  www.imapresearch.com/aboutus/index.html - [Cached Version]
  Published on: 9/9/2006    Last Visited: 3/17/2007  

  Howard ZimentChief Executive Officer, Ziment Group

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  www.imapresearch.com/press/pressreleases/AllanBowditch. - [Cached Version]
  Published on: 2/1/2006    Last Visited: 3/17/2007  

  "Having known and competed with Allan for years I felt it was high time to get him on our team" said Howard Ziment, Chief Executive Officer of The Ziment Group.
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  In his role as Strategic Advisor, Bowditch will assist The Ziment Group in many ways, including the continued building of Ziment's European efforts; in product development for all group companies and in the training and development of Ziment staff including moderators, analytic and project staff.
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  The Ziment Group consists of Ziment, a full service consultancy offering custom marketing research for the healthcare and pharmaceutical industries worldwide; WebSurveyResearch which houses the largest dedicated panel of physicians with which to conduct marketing research through the internet; imap Research, a division dedicated to conducting syndicated market tracking research; and Consumer Health Sciences, which conducts the National Health and Wellness Survey (nhwsurvey.com), the pre-eminent source of information about the flow of patients into physicians' offices.

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  www.imapresearch.com/press/pressreleases/mikekelley1108 - [Cached Version]
  Published on: 11/8/2004    Last Visited: 3/17/2007  

  He brings a wealth of talent, experience and passion to our group," said Howard Ziment, Chief Executive Officer of the Ziment Group.
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  The Ziment Group consists of Ziment, a full service consultancy offering custom marketing research for the healthcare and pharmaceutical industries worldwide; WebSurveyResearch which houses the largest dedicated panel of physicians with which to conduct marketing research through the internet; and imap Research, a division dedicated to conducting multi-client research.

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  www.imapresearch.com/aboutus/bios/HowardZiment.html - [Cached Version]
  Published on: 9/9/2006    Last Visited: 3/17/2007  

  Howard ZimentChief Executive Officerhoward.ziment@zimentgroup.com
  
  Howard is the CEO of the Ziment Group, a collection of companies dedicated to conducting healthcare marketing research worldwide.The Ziment Group is the healthcare research brand for the Kantar Group, the Information and Consultancy division of WPP, which is the largest marketing services organization in the world.
  
  He also holds the title of CEO of the full-service strategic marketing research division of the group, also called Ziment, which specializes in the pharmaceutical and healthcare industries.Joining Ziment in 1987, he has extensive experience in marketing and marketing research.This includes the direction of or active participation in more than 1,000 custom research projects in his career.
  
  Under Howard's stewardship, the Ziment Group has gone from a four-person company in 1987 to its standing today as one of the top five healthcare marketing research brands in the world.Acquired by WPP in 2001, the Ziment Group has expanded its reach to include offices throughout the USA, London, Paris, Stuttgart and Barcelona.
  
  Howard has been honored for his leadership and vision in the healthcare research industry.In 2003, the Pharmaceutical Market Research Group (PMRG) awarded him the industry's highest accolade -The R.R. Fordyce Award -- in recognition of "contributions that are distinguished by excellence, innovation and integrity".
  
  He has spoken at numerous conferences, most notably for the American Marketing Association, the Pharmaceutical Marketing Research Group, the Council of American Survey Research Organizations, the Advertising Research Foundation, e-Healthcare, the Institute for International Research, the Interactive Marketing Research Organization and the Center for Business Intelligence.He holds a degree in Marketing from Georgetown University, and began his career at Saatchi and Saatchi Compton Advertising where he worked on several prominent accounts.

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  www.zimentgroup.com/code_of_ethics.html - [Cached Version]
  Published on: 8/29/2007    Last Visited: 8/29/2007  

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