www.knoxnews.com/news/2007/aug/03/smokies-baseball-benc -
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Published on: 8/3/2007
Last Visited: 8/3/2007
Attendance has averaged 250,000 fans a year since the ballpark opened in 2000, with an all-time high attendance record of 268,000 set in 2002, said Jon Zeitz, the Smokies' director of media relations.
While the team isn't on track to break the record this year because of several rainouts, the average per-game attendance is higher than last year's, Zeitz said.
One factor is that the Smokies are reaping plenty of goodwill from their decision to become the Chicago Cubs' Class AA affiliate, he said.
"The Cubs have been a great help," Zeitz said."They are such a draw on a national level."
The fact that the Smokies themselves have proven to be a steady draw over the years â€" the Cubs are their fourth major league affiliate â€" has served as a refutation to early skeptics who thought the stadium's location would be unable to pull in local baseball fans.
"When we first moved out here, there was a lot of concern that we weren't going to draw people from Knoxville, just tourists," Zeitz said.
But when the team began tracking demographic information on its fans, it was discovered that 40 percent of the people who go to the ballpark are from Knox County, he said, with a healthy number of fans coming from other parts of East Tennessee.