Franci Zavrl

Presentation led by Franci Zavrl,Founding partner of Pristop Communications and Co-Chairman of International Public Relations Association for Central and Eastern Europe - IPRA EETF,
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Franci Zavrl, partner

Franci Zavrl has over 14 years' experience in fields of journalism and public relations.His work comprises a wide range of communication disciplines including media relations, communication strategies development, research, public affairs and issues/crisis management.

Before co-founding Pristop seven years ago, he worked as the chief editor of Mladina magazine and Radio Študent.At Pristop he worked as a director of its PR centre and continued as a consultant.Currently, he is a managing director of Pristop Communications.Within his career, he has advised many clients, among others Pro Plus on promotion of commercial TV programmes POP TV and Gajba TV; Mercator on media relations and issues management, Mobitel on media relations, Ministry of Science and Technology on media relations, Microsoft on media relations and communication strategy, Health Insurance Institute of Slovenia on media relations and crisis communications, Government of the Republic of Macedonia on health sector and social sector reforms, Pivovarna Union on communication strategy and corporate communications, Fructal on corporate and internal communications.

Franci Zavrl is a Co-Chairman of IPRA EETF (International Public Relations Association for Central and Eastern Europe), a member of International Association of Business Communicators, a member of Public Relations Society of Slovenia, and a member of Slovenia's Advertising Association.

Franci Zavrl holds BSc in psychology.He has published several books and book chapters and over hundred of articles in all important Slovenian media.

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Franci Zavrl, director of agency Pristop from Ljubljana, showed on the example of the collection 2000+ of Museum of Modern art, which his agency supported, his reasons and interests for sponsor relationships with an art institution.

Soon after, the federal prosecutor demanded the Slovene authorities try Mladina Editor-in-Chief Franci Zavrl for "libeling the honor of Yugoslavia and its army."Demonstrating their increasing distance from the federal government, the Slovene leadership refused to try Zavrl for libeling the nation but did accuse him of libel against Mamula.

The federal authorities felt increasingly threatened by the independent moves the Slovene leadership was making and decided to take a stand in the Mladina/Zavrl case.On 21 March 1988, the Federal Council for the Protection of Constitutional Order issued a statement accusing the Mladina articles of threatening constitutional order in Yugoslavia and demanding further investigation.The Federal Administration for State Security was enlisted to uncover the anti-Yugoslavia plot being planned in Slovenia.Days later, on 25 March, an advisory committee to the federal presidency concerned with national security issues, released a report on the counter-revolutionary actions occurring in Slovenia against Yugoslavia.On 29 March, the Slovene leadership refuted the charges at a secret meeting of the Central Committee.

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Things heated up at the end of May when Zavrl, Mladina journalists Janez Janša and David Tasic and Ivan Borštner, a Slovene member of the federal army, were arrested by the Slovene Intelligence Service and handed over to the military police.

Krezubi Trozubac provided a link between three alternative radio stations (the three "prongs" of the Toothless Trident referred to that): Radio Student in Ljubljana (Slovenia), which was then headed by Franci Zavrl, who was a regular correspondent to Krezubi Trozubac, and who is now a publishing tycoon in Slovenia; Ritam Srca in Belgrade (Serbia), that is now B-92 and whose editor-in-chief was and still is the untouchable Veran Matic, who was a regular correspondent to Krezubi Trozubac, too; and us the Krezubi Trozubac team at the Radio 101 in Zagreb (Croatia): Davor Ivankovic (now works as a senior correspondent for Slobodna Dalmacija), Hloverka Novak who is now the editor-in-chief of Croatian Television, Zeljko Kardum and Jadranka Groksa who both work for Zagreb Stock Exchnage today, Nino Bantic who helped Brian Hall write his book about Yugoslavia and me. KT was a political talk show.
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Franci Zavrl, then Mladina's editor-in-chief and one of the four arrested, showed the document for Laura Silber's book and TV series.
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Franci was in some open prison.I met him qute often in Ljubljana while he was in prison.He actually only slept there and continued to edit Mladina.When we met, he told me stories about being often late to his prison (which had a cyrfew at 11 pm), and having to climb over the wall intothe prison.