Dai Yu

"Today's PR is not just about 'smiling to your clients' any more," said Dai Yu, Deputy General Manager of the China Hotel in Guangzhou.Dai went to work for the hotel's PR department in the 1980s.

"When we want to recruit PR staff, we choose those who have sharp brains and ability, not those who are good-looking.PR is more than spending money and smoothing connections, it's more about marketing and making money," Dai said.