Jon Yokogawa

"interTrend enjoys working with our community partners to create and design social marketing campaigns that are important to our society," said Jon Yokogawa, managing director of interTrend communications.

We do not have a common unity bond," says John Yokogawa, a vice president at Intertrend Communications, a Long Beach, Calif.-based ad agency that specializes in the Asian market.

"Hispanics have a language across the nations."He also notes that the slavery suffered by the ancestors of African-Americans and the Holocaust that lives in the memory of Jewish-Americans has a binding effect among people in those cultures.
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"We're not bred to be independent thinkers," Yokogawa says, adding that Asians tend to be "clique-oriented" and "localized."
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Yokogawa certainly sees that in the interactions of her 20-something sister, where "things are starting to become more integrated."

While Chou sees changes as well, she notes that parental pressure is still omnipresent.
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Yokogawa suggests that as more Asians turn up in front of the camera, it serves as an impetus for more interest in media as a career.He notes that when he was growing up, the only Asian he ever saw on TV was Jack Soo's horseplaying cop on Barney Miller."A lot has to do with seeing more Asians in sports, more Asians on TV.When you see more Asians generally that's starts to make you think a little more," he says.

Jon Yokogawa interTrend V.P. Managing Dir.

Jon Yokogawa VP, Managing Director InterTREND Communications 555 East Ocean Blvd. 9th Floor Long Beach, CA 90802 E-mail: jon@intertrend.com Phone: 562-733-1777

Jon Yokogawa, VP & Managing Director, interTrend Communications

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