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Published on: 11/2/2002
Last Visited: 11/2/2002
According to Nat Yogachandra, worldwide marketing manager, Eastman Kodak, ease of use was by far the main reason touch technology was chosen for the kiosks."Our target audience is the average housewife with children, so it has to be consumer operable," says Yogachandra."We want it to be easy; they don't want to fool with a mouse and keyboard.This makes them feel that they are part of their process, that they can make their own pictures within minutes."
The Sun-based standalone system also offers retailers the ability to hook into AOL, though that accessory is optional.
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Yogachandra sees the widening acceptance of Kodak kiosks not only as an indicator of Kodak's success, but of the success of touch technology in general."The proof is in the pudding," he states, "and our sales have been increasing over the years.With 28,000 systems worldwide, we can see that consumers are really accepting of this technology." For more information,
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