Sue Yeung

Sue Yeung
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Sue Yeung is the General Manager, Finance and Administration, and the Company Secretary of AsiaSat since January 1, 2007.She is a member of the Institute of Chartered Accountants in England and Wales.In 1993, she joined British Telecommunications (HK) Limited or BT and held various senior positions including as the Chief Financial Officer of Smartone in 1999, when BT acquired an equity interest in Smartone.Subsequently, she joined Wavecome Asia Pacific Limited, a company listed in Paris and NASDAQ, as the Regional Finance Director for the Asia Pacific region.Prior to joining AsiaSat, she was the Regional Chief Financial Officer of Pearson Education Asia Limited with the overall responsibilities of its Asian operations.She holds a Bachelor of Science Degree in Chemical Engineering from London University and is a fellow member of Hong Kong Institute of Certified Public Accountants.

SUE YEUNG is General Manager Finance and Administration and the Company Secretary of AsiaSat on January 1, 2007.She is a member of the Institute of Chartered Accountants in England and Wales.In 1993, she joined British Telecommunications (HK) Limited ("BT") and held various senior positions including Chief Financial Officer of Smartone in 1999, when BT acquired an equity interest in Smartone.Subsequently, she joined Wavecome Asia Pacific Limited, a company listed in Paris and NASDAQ, as the Regional Finance Director for the Asia Pacific region.Prior to joining AsiaSat, she was the Regional Chief Financial Officer of Pearson Education Asia Limited with the overall responsibilities of its Asia Operations.She holds a Bachelor of Science Degree in Chemical Engineering from London University and is a fellow member of Hong Kong Institute of Certified Public Accountants.

SmarTone's Chief Financial Officer Ms Sue Yeung explained that acute market competition, intensified particularly by the introduction of Mobile Number Portability in March 1999, affected revenue and prompted the Group to launch a series of aggressive customer retention and acquisition measures that eroded the Group's profits.

Tariff reductions was one such initiative.During the year under review, the Group's dual band services "SmarTone" and PCS services "EXTRA" adjusted their tariffs downwards by about 40% and 50% respectively.Cost of customer acquisition also went up with handset subsidies rising from $500 per handset in fiscal year 1997/98 to over $1,300 per handset in 1998/99.