Vincent Xu

At the conference, president of PPS.TV, Vincent Xu, addressed in a speech titled 'PPS Olympic Strategy' on PPS' Olympics marketing strategy experience and yield with all the media and industry players.This year's Olympics have won record user numbers for new media online TV platforms and their advertisers, especially in China where 244 million watched the Games from the nine official sites according to the Data Centre of China Internet (DCCI).According to DCCI, "Online TV advertising has been increasingly considered as an effective communication platform precisely reaching advertiser's targets as it outperforms other traditional online formats for branding with higher interaction, longer viewing times and higher click-through rates."China's leading online TV and video streamer PPStream (PPS.TV) is now attracting advertising campaigns with global brands, including LG, China Merchant Bank, China Mobile and others.Mindshare, LG's advertising agency was "very satisfied" with PPS' good performance for both client-end buffering (loading) TVC Ads and Pause TVC Ads, as well as the CPC (Cost per Click).They recorded a 5% CTR (Click-through Rate) on ads during the Olympic period alone, general portal banner ads usually generate a 0.1-0.5% CTR.Vincent Xu, president of PPS, said "LG ads were able to be positioned, as with TV ads, with live video broadcasts, creating a positive association and awareness, with the added benefit of the ability to 'click' directly through to their products site."
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Vincent commented that the results were a positive step for PPS in their plan to become the leading online TV destination for advertisers.

Vincent Xu, president of PPS.TV, disclosed that there are three main reasons for choosing LB.

Vincent Xu, president of PPS, said, "The best thing about the trend is the increase in young and high income user groups.

president of PPS.TV, Vincent Xu, addressed in a speech titled 'PPS Olympic
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Vincent Xu, president of PPS, said "LG ads were able to be positioned,
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Vincent commented that the results were a positive step for PPS in their plan to become the leading online TV destination for advertisers.

He concluded, "Before we used to get mainly online gaming advertisers,

At the conference, president of PPS.TV, Vincent Xu, addressed in a speech titled 'PPS Olympic Strategy' on PPS' Olympics marketing strategy experience and yield with all the media and industry players.

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