It bleeds. It leads. -
[Cached Version]
Published on: 5/11/2004
Last Visited: 5/12/2004
Jeff Wright, a partner with the Baton Rouge PR firm the Graham Group, agrees."The best way to engage the media is to provide them with context," says Wright.
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But Wright warns, "If you just give the media unrelated story ideas for the sake of it, you risk having additional mention of the killings."
The situation here is also different from when New Orleans faced a rash of tourist murders several years ago."There, it was a tourism story," says Wright."They needed to counter that with other tourism stories."
Baton Rouge's case is different."I'd hesitate to be too proactive," Wright concludes, "but if you think you've got something newsworthy, push it."