Jeff Wright

Jeff Wright, Design Director for PremiumWear, Inc. notes that hand (how the fabric feels to the touch) is the name of the game in camp shirts.
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"For PremiumWear," says Wright, "easy care is a great feature.

Jeff Wright, design director for Minnetonka, Minn.-based PremiumWear sees "crewneck fleece, quarter-zip and reverse fleece" as "very popular and important styles."

"Adding ladies' coordinates seemed like a natural progression," says PremiumWear Design Director Jeff Wright, whose company began carrying complimentary styles in 1998."There was a need for coordinating garments that really fit women the way they should.The market was becoming more sophisticated, and ladies' apparel was the next step."And the company has no intentions of backing down."We see this movement not so much as a trend anymore but as an essential element to corporate apparel," says Wright.
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"Uniforms and soft-uniform programs are places where coordinates are very popular," says Wright."They convey a professional, unified look while allowing women to wear apparel they can feel good in that fits correctly."

But although "uniforms are the obvious answer," says Neelly, he believes this answer is too simplistic.
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"Color is also a great way for us to keep styles current," says Wright.

For 2005, Minnetonka-based PremiumWear Inc.'s golf line, Page & Tuttle, has expanded to include a wide variety of technical fabrics and technical models in both men's and ladies' apparel. ,We are primarily focusing on technical styles with technical fabrics and active colors,, says Jeff Wright, PremiumWear's design director.

Jeff Wright, design director at Minnetonka, Minn.-based PremiumWear Inc., says "quilting, fused piecing, soft shells, color blocking and technical styling" are the most notable jacket trends for the year.The supplier's ladies' Microfiber Quilted Club Jacket, part of PremiumWear's Page and Tuttle collection, boasts a peach microfiber material in a popular pattern.

"In many aspects, the youth and women's markets are directly influencing trends because the fabrications and styling of those markets carry straight over from retail," Wright says.
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"Novelty textures, heathered/melange effects, open bottoms and technical fabrications" are among fleece factors to watch, Wright says.

"Developing a meaningful collection for women in an office setting is vastly more complex than developing one for men," says Jeff Wright, creative director at PremiumWear, Inc., which manufactures the Munsingwear line of corporate casual wear.

Standard feminine alternatives to the polo shirt include sleeveless shirts, which most women won't wear to the office, and pastel colors or lacy trim, which just don't complement the daily wardrobes of most professionals.

It may require some extra research and effort to stock and sell women's clothing, but the advantages are abundant.

In general, they are more exclusively styled for women's-only silhouettes and are more retail-driven," says Jeff Wright, design director of Minnetonka, Minn.-based PremiumWear, Inc.
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"We are also introducing updated classics such as keyhole necklines in our Jockey 52400 Pima Long-Sleeve Keyhole with Embroidery lettuce edge jewel necklines in our Jockey 52200 Lettuce Edge 3/4-Sleeve Pima; mixed-media jersey with poplin combination in our Jockey 52500 Ladies' Button-Front Knit with Woven Collar and Cuffs; and a 2-in-1 sweater-poplin shirt combination in the Jockey 58020 Fine Gauge Ladies' Sweater with Woven Collar and Cuffs," adds Wright.

Another big trend in women's jackets this season are fused jacket parts, especially when pockets are cut separately and fused to the jacket body, says Jeff Wright, design director at Minnetonka, MN-based PremiumWear.

For women, the slimming look has definitely lasted, Wright says."Princess seams are important, as well as all-open bottoms and drop back tails.The look is clean and simple with the details coming in color and fabric," he says.
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Teals, oranges, pinks, blues, greens and purples are popular in ladies' jackets, Wright says."We've really seen a big expansion in colors," he says.

There are three levels of performance fabric this year: luxury cottons, which are Pima- or mercerized-based fabrics; performance cottons, Pima and micro poly-wicking fabrics; and the "hottest new fabrication," which is 100% polyester-wicking technical fabric that provides moisture-management, quick-dry and antimicrobial properties, says Jeff Wright, design director for Minneapolis-based PremiumWear.