Bob Woodard

Bob Woodard
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Bob Woodard, vice president, global consumer and customer insights at Campbell Soup Company, has a total of 22 years of experience-working for such well-known brands as Coca-Cola, Frito-Lay, Inc., Ford Motor Company and K-Mart.At Campbell, he successfully spearheads marketing programs and provides invaluable consumer insights across multiple product categories and continents.In his presentation, Relationship, Promise, Differentiation, he'll discuss the importance of understanding your total competitive environment, brand equities, and the critical need to create a "connection" with consumers.