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Edmund Wong
Search Marketing Expo (SMX) Speaker: Edmund Wong
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Edmund Wong
Senior Vice President, Strategy
iCrossing
Edmund Wong, senior vice president, strategy, iCrossing leads the Strategy & Planning group, which is responsible for developing innovative online marketing, social media, search, and mobile strategies for clients.
He has more than 14 years of professional services experience, helping deliver marketing strategy, brand strategy, digital strategy, and market research and analytics recommendations for major brands, such as Intel, Microsoft, H-P, eBay, Toyota, Safeway, Samsung, and Wells Fargo.
At iCrossing, Edmund provides strategic services for clients, such as Williams-Sonoma, Epson, and Travelocity.
Most recently, he developed innovative social media engagement and monitoring programs for clients in the high-tech, pharmaceutical, and insurance industries.
Before joining iCrossing, he worked at Publicis Modem as VP, Strategy and Analytics.
Some of his accomplishments at Modem include leading the site redesign of Superpages.com, developing the acquisition strategy for the launch of Microsoft's Windows Live Search, and designing a global SEM governance model for H-P.
He has a MBA with a concentration in Marketing and Management of Technology from the Haas School of Business at the University of California, Berkeley, and received his BA in Applied Mathematics in Statistics and Operations Research from UC Berkeley.