www.turnerdevelopment.com/press/harbornext.html -
[Cached Version]
Published on: 1/25/2006
Last Visited: 3/30/2009
The "green harbor" concept, enshrined in the city's master plan for the area, has already been endorsed-with certain exceptions-by two key private developers, Patrick Turner of Henrietta Corp. and A. Rod Womack of CIMG Corp.
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WaterView Overlook is the brainchild of Rod Womack, a real-estate developer and former restaurateur, who three years ago partnered with Philadelphia-based Pennrose Development Corp. to renovate what is now called the Chateau, a mixed-income structure on Druid Park Lake Drive.
Two years ago, a real-estate broker suggested that Womack take a look at a steep wooded hillside on Waterview Avenue, adjacent to Cherry Hill.
"I didn't see it at first," Womack admits.
"But then I drove back and saw the view . . . [and] I realized how close we were to 295 and 95.
And how many places in the city can you live . . . where you could actually fish, right across the street?"
Womack's zeal for the Middle Branch area is partly based on his advance sales: About half of his 119 units are committed, he says, many of them to buyers from the Washington area.
When the halfway point was reached, Womack adds, he stopped preselling.
Assuming 60 units priced upward of $300,000, that's at least $18 million.
According to the CIMG web site, the WaterView complex will cost $35 million to create.
"At first, I was a fool," Womack smiles.
"And now they're saying, 'You're a visionary.'"
Womack, who is African-American, acknowledges that race was probably a factor in his acquisition of the hillside, simply because potential white developers might have been leery of working so close to Cherry Hill, which is predominantly black and lower-income.
Womack began courting the community even before getting his development permits.
This past Dec. 9, he invited local businesses and nonprofit groups to an informal first meeting of what he calls the Harbor West Business Alliance.
His agenda: strategies for "security, cleaning up the waterway, and ways to increase retail."
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The other objection to Cao's idea comes, naturally, from Womack.
Townhouses might not be a problem, Womack says, but a tower would block WaterView Overlook's raison d'être, the panoramic view.
Womack says his attempts to talk business with Cao have been fruitless.
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Womack has far better relations with fellow developer Patrick Turner, whose massive Westport project will be part of Waterview's panorama.
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"We're pretty much on the same page as to what needs to happen to turn this area around," Womack says.