Alain Winterhalter

Alain Winterhalter, the company's CEO, notes how customer behaviour and demand varies depending on the market, telling InterGame: "In Russia for example, the bowling market is very sports orientated; they love competitions. Using some of the technical features offered by the Switch equipment they can not only enjoy the game but benefit from a host of statistics, comparisons and classifications.

"The Russians also enjoy partying," continued Winterhalter. "This is where the Switch style and modern looking equipment comes into play in the various VIP areas where caviar, sushi and vodka are not uncommon. These services do, however, come at a price reflecting the quality on offer to the customers.

"In Dubai we see a lot of teenagers enjoying themselves all afternoon," continued Winterhalter, "parents book birthday parties and companies use these stylish facilities not only for an office outing but for important product launches.

"The facilities are high tech throughout featuring sparkling coloured marble tiles, with clean and crisp food and beverage presentations, stylish bowling equipment displays, billiards, amusement machines and private karaoke rooms which make for a friendly, modern and stylish environment."

To ensure it answers every time to the varying demands of the industry, Switch is constantly looking at innovative ways of improving its products and offering something new.

"Imagine being able to play bowling in real time connected online to any other Switch centre in the world and competing against someone in say Dubai, Moscow, London or Tokyo," said Winterhalter.
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"This is achieved through a combination of mechanical and electronic controls that allows the centre maintenance crews to work in a safe yet efficient environment," said Winterhalter.
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"The bowling industry is very old, the parameters of the game are given and in fact quite static," said Winterhalter.
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"The after sales service plays a very important role in what we do; we ensure that our distributors have the necessary training and we have online technical back-up 24/7," continued Winterhalter.

At Pininfarina's Turin styling studio, Switch principals, from left, are Davide Silvestri, president, Switch Logistics Srl; Mario Silvestri, Switch shareholder and president of Bowling Marketing Service Srl; and Alain Winterhalter, president of Switch Entertainment SA.

The new company is an initiative of former Brunswick International Vice-President Alain Winterhalter , one of the best known names in bowling from the past 20 years , and the head of the Sabim company Mario Silvestre.
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Alain Winterhalter 2nd from right.
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"Quality and reliability of the line is another of our main priorities," says Winterhalter.

To that end two further important partners have been added to the mix.
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As Winterhalter says "We're not ready yet.
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There isn't much Alain Winterhalter hasn't learnt about the bowling business along the way , and he certainly knows what customers expect.He also has an industry reputation for being meticulous over details.There was just one thing missing from the launch party for the "two crazy guys with a vision," as Alain described himself and Mario Silvestre at the podium in Turin.
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Switch CEO Alain Winterhalter pledged to continue supporting the EBPA in every way, and we in turn wish the Switch team good luck in their project.

Switch HQ can be reached at Rue Cesar-Soulie, 5 1260 Nyon, Switzerland Tel: 0041 (0) 22 365 18 80

Hi Sports President Koichiro Kawashima and Switch President Alain Winterhalter agreed to this new collaboration during their meeting in Tokyo on November 22nd.
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As for Alain Winterhalter " we are thrilled to be associated with a well established distribution company such as Hi Sports who have an in depth knowledge of the market place.
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The agreement was signed by Mr Cosmin Stroea General Manager and Alain Winterhalter.
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"We are very pleased to count Steve and Paul amongst our friends and colleagues" said Alain Winterhalter of Switch.
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We have known each other for many years, as colleagues and competitors says Alain Winterhalter.
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The French market is very sophisticated says Alain Winterhalter, having an expert like Richard gives us the confidence we needed to enter that market place.
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Having someone like Ahmet who comes from and understands what service means is a great plus for us confirms Alain Winterhalter, we are very pleased and proud to welcome him and his staff to the Switch family.
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"We are proud to count Mr. Stan Caminsky amongst our distributors, says Alain Winterhalter President of Switch. The appointment of Disc Bowl takes effect immediately and we look forward to a successful collaboration."

New Distibutor August 7, 2006 Switch Entertainment SA, has the great pleasure and honour to announce the appointment of: P & A Engineering Ltd., Rm8, 6/F Corporation Square, Lam Lok St. Kowloon Bay, Kowloon, Hong-Kong, China as their exclusive Distributor for Hong Kong, Macau and China. "We are proud to count P & A amongst our friends and colleagues, says Alain Winterhalter President of Switch.
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Following Alain Winterhalter's presentation the curtain lifted on the award winning 2006 Pininfarina designed Maserati surrounded by the state of the art stunning Switch bowling line of products.