Dave Winslow

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  www.youngwritersproject.org/node/29109 - [Cached Version]
  Published on: 7/8/2009    Last Visited: 7/8/2009  

  Dave Winslow, Chief Executive Officer EpikOne

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  www.timesargus.com/apps/pbcs.dll/article?AID=/20080128/ - [Cached Version]
  Published on: 1/28/2008    Last Visited: 1/29/2008  

  "There is a perception that you are taking a risk to move to Vermont," said Dave Winslow of EpikOne, an online marketer in Williston.But if you poll workers in their 20s, those in Vermont will be happier on average with their lives than those in other places, he said.
  
  Winslow was one of several business owners invited to the Statehouse last week by House Speaker Gaye Symington.

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  www.burlingtonfreepress.com/apps/pbcs.dll/article?AID=/ - [Cached Version]
  Published on: 1/25/2008    Last Visited: 1/25/2008  

  MONTPELIER -- Free coffee and a pingpong table is one way to attract workers, said Dave Winslow, head of EpikOne online marketing company in Williston.Luring them with internships and promises of snowboarding is another, he said.
  
  Winslow was one of 11 business owners who gathered around a conference table in the Statehouse on Thursday.
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  Winslow said his company spends a lot of time and money traveling across the country to drum up money.Whereas venture capitalists in San Francisco are used to the idea that some ventures will fail, those in Vermont are not, he said.
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  Winslow said he has one with a Hawaiian area code.
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  Winslow said internships help.His company has used a dozen interns in the last six years.Three of them have stayed with the company.
  
  Rep. Michelle Kuper- smith, D-South Burlington, a member of the House Commerce Committee, said she was encouraged to hear that.

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  www.burlingtonfreepress.com/apps/pbcs.dll/article?AID=/ - [Cached Version]
  Published on: 8/10/2007    Last Visited: 8/10/2007  

  Dave Winslow, president of EpikOne, an online marketing firm based in Williston, said his company is faced with trying to draw workers from other high-tech firms in big cities."Trying to get someone to move to Vermont with the perception that the jobs aren't here is a little bit of a difficult struggle for us to do," he said.

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  www.vermontbiz.com/business_info/bizcalendar_detail.cfm - [Cached Version]
  Published on: 5/20/2008    Last Visited: 6/13/2008  

  OM Boot Camp will host industry powerhouses Avinash Kaushik of Google's Analytics Team, Kristoffer Ewold of The Milk, Dan Schutzsmith of Graphic Define Magazine and Dave Winslow, CEO of Epik.
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  Epik CEO Dave Winslow opens OM Boot Camp with a talk on "Growing in a Recession with Measurable Marketing;" As the head of Epik, Winslow drives the vision of this strategic analytics consultancy while serving global clients from Fortune 500 organizations to e-commerce growth companies.Winslow has been a force in web analytics for more than 7 years, when Epik joined forces with Urchin Software, now better known as Google Analytics.
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  "We are excited to provide such a high level of training in an intimate environment," says Dave Winslow, CEO of Epik.

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  www.webanalyticsassociation.org/aboutus/committee-reorg - [Cached Version]
  Published on: 4/6/2009    Last Visited: 4/6/2009  

  Webcasts: Dave Winslow

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  www.youngwritersproject.org/node/29242 - [Cached Version]
  Last Visited: 7/8/2009  

  Board of Directors -- Dave Winslow
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  Board of Directors -- Dave Winslow
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  Dave Winslow, is CEO of EpikOne, a Web services company. Dave is responsible for the vision of the company including marketing, innovation and leadership. EpikOne offers Conversion Consulting, Online Marketing Training, and Google Support and Software Solutions. EpikOne is a Google Analytics and Website Optimizer Authorized Consultant, Google Enterprise Professional and an AdWords Qualified Company. EpikOne serves a diverse mix of clients around the world ranging from Fortune 500 organizations to e-commerce growth companies. Dave has been active in the online marketing industry for over a decade specializing in the areas of online business consulting, search marketing, testing and optimization, and web analytics. As an original partner of Urchin Software which is now better known as Google Analytics, Dave has worked with the web analytics software for over 7 years.

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  www.vermontbiz.com/vermontbiz/vbm_online/article.cfm?ar - [Cached Version]
  Published on: 11/1/2007    Last Visited: 1/27/2008  

  "A lot of people don't see Vermont as a good place for an Internet career," says Dave Winslow, owner of EpikOne, a Web analytics consulting firm located in Williston."There are in fact many such opportunities in Vermont," Winslow adds, citing as one example the rapidly growing automotive Web resource Dealer.com, which recently expanded its offices in Burlington.
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  EpikOne itself anticipates a need to hire as many as half-a-dozen individuals in the coming months, Winslow says.
  
  The company's need to recruit out of state is acute, he adds."There's a serious lack of talent in Vermont for online marketing," which is EpikOne's specialty, Winslow notes."There's a much higher concentration in places like New York, Boston and Silicon Valley, so you do have to go to where the talent is," he comments.
  
  Winslow says he saw the "new and different" event in Boston as a potentially superior recruitment tool in comparison to national job advertising, which he describes as "expensive and ineffective."On this occasion, he notes, it was the state rather than the companies themselves that was footing the bill for a recruitment drive.
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  Winslow says his own company does pay salaries "competitive with most major markets."

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  www.vermontguides.com/2007/08-aug/new_media.html - [Cached Version]
  Published on: 8/2/2007    Last Visited: 8/6/2007  

  Dave Winslow
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  Dave Winslow
  
  Dave Winslow, the president of EpikOne, a Web analytics and development firm in Williston, points to one recent example of the new, useful Web: shopify.com.Winslow says that with shopify, you can build a shopping cart application for your site in just a few minutes free of charge.You sell your product or service with your new shopping cart, and shopify takes a small percentage of your sales."All of a sudden, a company doesn't have to spend ten or twenty thousand dollars on a shopping cart," says Winslow; "They can get it for 3 percent of their sales until the point where it becomes too big a hit on their margin."
  
  Winslow describes the shift to Web 2.0 as a major sea change , especially for smaller businesses."There weren't a lot of useful tools for companies online in the early 2000s," he says."That's completely shifted now, where everyone is focused on building useful tools."He seems excited by what the future holds and says the business world is "in for a bit of a shake-up," particularly with Google now freely releasing its Web Analytics software, allowing Web site owners to carefully track a variety of key statistics."You can find out immediately if something works or not," he says.
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  Winslow is careful to warn his clients about jumping into these new technologies too fast."Marketing today has become easier in the sense that there are more tools available, but it's also become harder because there are more tools available," he says dryly.
  
  With all of these free or inexpensive services at the fingertips of business owners, Winslow advises his clients not to overextend their online efforts.He says to start small, maybe with a blog and an e-mail campaign."Work those into your budget," he says.
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  Winslow cites a coffee blog run by Winooski coffee roaster freshcoffeenow.com as a good example of how a blog can be used effectively.Joe's Coffee Blog is just that: a blog about coffee written by a guy named Joe.The posts at Joe's Coffee Blog are all about coffee, but they include anecdotes from Joe's life and his personal musings on being a coffee roaster.It's a combination of Joe's expertise as a coffee roaster and his personality that makes the blog work."We put links in there back to freshcoffeenow.com, but we never sell directly from the blog," says Winslow.
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  Winslow concurs."Keep your ear to the street," he says."Listen to what your customers are saying about you."He points out that whether you have a blog or not, your customers are probably already discussing your product or service on the Internet, and if there's something wrong, like a product defect, your customers probably know about it before you do."You've got to be proactive," he says; "you can't ignore it or pretend you don't know about it."Winslow suggests addressing the situation in as positive a way as possible and assuring your customers that you recognize the problem and are working to fix it.

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  www.internetretailer.com/eventDetail.asp?id=458 - [Cached Version]
  Published on: 5/24/2008    Last Visited: 5/24/2008  

  Avinash Kaushik of Google Analytics, Kristoffer Ewold of The Milk, Dan Schutzsmith of Graphic Define and Dave Winslow of Epik offer their expertise on the latest in online marketing.

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