www.portlandtribune.net/us_world_news/story.php?story_i -
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Published on: 2/1/2009
Last Visited: 3/12/2009
Mike Wilson, chief creative officer of Dentsu America, who has worked on Super Bowl commercials for WebMD and Converse, recalls getting up at the crack of dawn and running down to the corner store to buy USA Today and scope out the reviews.
"Clients care," he said.
"I'm not sure they would even admit it, but it's validation for spending that money.
"If you get slammed, it's very bad for the client relationship because they start to believe maybe you don't have a finger on the pulse.
If it does incredibly well, maybe you get a pat on the back," Wilson said.
...
"I know people at agencies who have done some of these done spots are on Hulu clicking all day long," Wilson said.