Jacque Wilson

"We investigated all of the different choices," said Jacque Wilson, sales and marketing manager and co-owner of Pilot Peak Winery in California's Sierra Foothills."We are a boutique winery, so we wanted to make sure the capsule conveyed that sense of quality and uniqueness.There are some capsules that are pretty heavyweight now, and you look at those and think, 'How many people will really notice?' But for now, we really like how the tin is working for us."

Wilson is, however, open to using other capsule materials on the winery's second label, Peakaboo."That is a candidate for polylam or screw cap," said Wilson."It's a less expensive, more of a drink-now kind of wine.

One of Sugarman's clients is Jacque Wilson, co-owner of Pilot Peak Vineyard & Winery in California's Sierra Foothills.He produces a total of 1,400 cases of his two brands, Pilot Peak Wines ($19-24) and Peak A Boo Wines ($14-18).The design for Pilot Peak's labels represent "rustic elegance," Wilson says, while Peak a Boo is "definitely whimsical."

His first release sold out 100% through the tasting room, which opened just a year ago, but Wilson plans to place some of his output in restaurants and wine shops when the new vintage is released this month.He feels his back labels help to support each brand's image, and this year has added his web address (pilotpeak.com) and descriptive information about each wine.

"We use the bottle as a reinforcement tool while pouring," Wilson says."We hope the information helps (buyers) relive their experience when they open the bottle at home."He sees the Pilot Peak "experience" as an important aspect of marketing his wines: His back labels conclude with a tagline "Experience Pilot Peak Winery--It's the Wine!The People!The Place!"Wilson wrote the copy, and doesn't exaggerate when he calls it "romance language," including as it does such provocative phrasing as "ecstasy in a glass."

"This is a very small billboard that we are working with, and space is very dear," he says.He estimates that the back labels on the Pilot Peak line represent 29% of total label cost (the front label is embossed, foiled and die-cut).
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And, perhaps unlike Pilot Peak's Jacque Wilson, "Our customers like reading the story on our back label."

Media Contact: Jacque Wilson 530.432.3321 jacque@pilotpeak.com

Trade Contact: Jacque Wilson 530.432.3321 Jacque@pilotpeak.com

Send Email to Pilot Peak Vineyard & Winery

Jacque Wilson, co-owner of the winery stated "that our winery is very pleased with the amount donated because Breast Cancer Research is very important work that needs to be supported.
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In an effort to deliver on that commitment, Pilot Peak Winery's Jacque Wilson and Nancy Stevens hosted a group from Quail Ridge Senior Living on October 13th.
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"The day was just beautiful" stated Jacque, "and we were able to have our senior "PEAKers" enjoy the terraces near the vineyard with a picnic lunch before having a private tour and barrel tasting."
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While Bria is presenting the wines and Gitti is taking care of the "sign ups" - yes that's Jacque and Lori in the back goofing off!

"We have had lots of great experiences already," co-owner Jacque Wilson stated, "but the best is yet to come."

Media/Trade Contact: Jacque Wilson 530.432.3321 jacque@pilotpeak.com