www.localfoodharvest.org/aboutus.htm -
[Cached Version]
Published on: 2/15/2005
Last Visited: 6/7/2006
Martina Willis, Managing Director of Jamie Plc, is passionate about food.However she finds it, like most, near impossible to while away a leisurely afternoon at a local farm market or quirky farm store, due to an ever increasing pace of life.She will, if the opportunity presents itself, take advantage from fresh 'on-line' producers and Small holders who advertise, and deliver their organic produce via the internet.
Quite remarkably, inspiration struck as a leaflet landed on her doormat one morning, detailing local producers in and around the Colchester area.Thus the notion was conceived; if it were possible to bring the local farmers together and create an online platform where they could directly sell and ship their produce, she would no longer have to trawl the internet to seek purveyors of fresh produce.Her goal outlined the creation of an 'online' store where willing farmers and smallholders alike could input their weekly produce, set their own prices and expedite their produce to customers in one simple, seamless step.