Call Solutions -
[Cached Version]
Published on: 4/26/2001
Last Visited: 10/29/2001
We're a full-service print and mail shop , and we provide everything from digital and offset printing to list management , data management , fulfillment , letter shop services , and back-end analysis of the response to the direct mail pieces , said Mark Willis , OneSource's founder.He will remain president as the firm becomes part of Call Solutions.
OneSource has 40 employees and runs a battery of Xerox digital printing equipment for both black-and-white and color production , as well as inkjet technology.Willis said the firm goes to a partner chain for offset printing.
We do everything from very highly personalized one-to-one documents to mass direct mailings , he also noted.We can produce almost any type of direct-mail piece there is , including some very high-end packages that we've done for a technology company.They hit a very limited market with those , but their response - their return on investment - is incredible.We've designed a few campaigns like that.
If the customer needs a market strategy , we love to offer that.If they're looking for just certain aspects of it , we'll price it out that way.
...
While Willis may have never imagined his company as part of a firm specializing in telephone marketing strategies , his decision to sell brings OneSource a step closer than what he originally envisioned it to be.
From the start , said Willis , the goal for OneSource was to provide comprehensive marketing services , with printing being only one part of the program.
Call Solutions closes the loop on services we were not able to provide.One of these was the call centers , he said.Call Solutions also has creative and design people , so now we can offer a full range of services on the marketing side..
OneSource and Call Solutions will cross-sell each other's services and share data for response analysis.The responses now will go through Call Solutions , Willis said.We take that data and do some analysis to see how the program did and who responded to plan for the next campaign..
The volume of work at OneSource is expected to rise not only because it has a new parent company , but because Willis' firm has also signed an important new client.In response , OneSource will be expanding its capabilities.
We need more equipment , more hardware on the floor , Willis said.In October , we're planning to move to a bigger facility.Right now we're in about 30 , 000 sq. ft. , and we'll be moving into 40 , 000 to 50 , 000 sq. ft. The new also is in the Salt Lake City area.One of our newest customers is Sports Illustrated , he added.We'll be doing their printing for the Olympic Games..
As for Call Solutions , the focus is not only adding OneSource's existing revenue stream , but marketing the print company's range of services to a larger customer base.
In addition to the call centers , Call Solutions has developed a suite of technology services.Beginning with live and automated teleservices , through its strategic business partner Level 9 , the company now also offers interactive voice response and Internet based solutions such as personalized e-mail , synchronous chat , conferencing , interaction design , information architecture , application programming , and broadband hosting , among others.