www.ajc.com/living/content/printedition/2007/09/19/atla -
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Published on: 9/19/2007
Last Visited: 9/19/2007
Instead, Atlantis Music Conference & Festival co-founder Mark Willis is changing the pitch.
The event, which begins its 10th edition with a kickoff party tonight, will still give unsigned musicians a chance to play for industry folks and an education in the business half of the music business.There are some differences to this year's model, though.The musical showcases have been streamlined, for starters."Accessibility, agility," Willis says succinctly, when asked what is different about Atlantis 2007."After 10 years of doing this, we decreased the set lengths for the artists and increased the number of artists per stage."
"Last year, we had over 300 performing artists, we had 18 venues, 23 stages citywide," Willis continues."People were spending more time getting to the shows than in the shows."
The conference aspects of the event ,- the panels, discussions, etc. ,- have all been centralized at the CW Midtown Music Complex (where Center Stage, the Loft and Vinyl are located)."We got out of the hotel business," as Willis puts it, "and out of the sterility of the hotel ballroom and back into what we are, which is having the panels, the parties, the showcases, all in the venues."
In years past, the festival and the media often focused attention on the presence of major-label talent scouts (known in the industry as A&R) and the possibility of getting a big record deal.
"I think we made a mistake in the past," Willis admits, "because we were seeking credibility by telling people all the acts that got signed after Atlantis.
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"I think Atlantis has been ahead of the curve since day one," Willis says.