David Willis

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  www.information-drivers.com/404.php - [Cached Version]
  Published on: 8/29/2008    Last Visited: 8/29/2008  

  David WillisInformation Drivers - Passionate about data, better informed, smarter decisions

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  www.information-drivers.com/david_willis.php - [Cached Version]
  Last Visited: 8/29/2008  

  David Willis
  
  David Willis transforms business data into actionable information.He helps clients use data to deliver customer insight and business intelligence.
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  David established Information Drivers as an independent consultancy in 1998.With a strong track record in helping organisations develop information management solutions, he seized the opportunity to create his own consultancy.David specialises in data analysis, data strategy, systems and technologies that exploit data.
  
  His industry experience covers: business procurement, retail, chartered membership, travel, office supplies, music distribution, pharmaceuticals, education, publishing, finance, banking, local government, the police and charity.
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  David participated in Ralph Kimball Advanced Data Warehousing course in 1998.This excellent course strengthen David's existing knowledge of building data warehouse solutions - "Without doubt the best training in data warehousing available" ~ thank you Ralph.
  
  A strong background in IT
  
  Previously, David worked for Pilot Software as the leading exponent of OLAP technologies.He supported their marketing throughout Europe, the Middle East and South Africa.At Group Bull, David worked as a systems architect and integration specialist for database, text based and artificial intelligence systems.Later, he lead Bull's EIS development team.
  
  As widely acknowledged the IT industry is fast paced and forever changing.This brings with it new challenges and opportunities.Key to effective consulting is exploiting current technology and applying lessons learned in other system disciplines.David has previously consulted in Artificial Intelligence, Communications, Systems Integration and Transaction Processing (OLTP & ERP).

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  Direct Marketing Strategy - [Cached Version]
  Last Visited: 4/3/2008  

  Ecademy: user blogs - Data-driven marketing - not for me! [David Willis]Weblog: Ecademy: user blogs Source: Data-driven marketing - not for me! [David Willis] Link: http://www.ecademy.com/node.php?id=54016 If the mail that turns up on my doorstep is anything to go by, seems like data-driven marketing needs a shot in the arm!Done right, marketing databases provide the means to learn from the past, identify current business opportunities and direct future strategy - sounds logical, who wouldn't want to put their data to work and do business smarter?Well as I said, seems like many organisations are happy to do the numbers game, send out huge volumes of communications in the hope that some will hit the mark.Is this really a good marketing communication strategy?David Willis

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  Ecademy Marketplace Listings : communications... - [Cached Version]
  Published on: 6/7/2006    Last Visited: 6/7/2006  

  > Event driven campaigns [ David Willis : 26-May-06 10:54am : Offered : campaign management , event driven campaign , communications management , sales , marketing , communications , e-mail campaigns , marketer , campaign . ]

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  Ecademy Profile Text: David Willis - [Cached Version]
  Published on: 8/25/2005    Last Visited: 8/25/2005  

  David Willis
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  Mr David WillisData Exploitation SpecialistInformation Drivers
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  David WillisInformation DriversEcademy ID: 2006

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  Ecademy Profile Text: David Willis - [Cached Version]
  Published on: 6/23/2005    Last Visited: 6/23/2005  

  David WillisEcademy Profile Text: David Willis
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  David Willis
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  Mr David WillisData & Analytics SpecialistInformation Drivers
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  David WillisInformation DriversEcademy ID: 2006

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  Feedback - Ecademy - [Cached Version]
  Published on: 7/9/2005    Last Visited: 7/9/2005  

  - David Willis

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  Information Drivers - Case Study - [Cached Version]
  Published on: 3/25/2008    Last Visited: 3/25/2008  

  David Willis of Information Drivers presented The Consortium case study at the Group 1 International User Conference - explaining to the audience how they translated their data into actionable information, with lessons learnt and benefits accrues 12 months on.

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  Information Drivers - Data exploitation icing on the... - [Cached Version]
  Published on: 3/25/2008    Last Visited: 3/25/2008  

  Written by David Willis of Information Drivers and Michael Collins of Database Marketing Counsel ~ Published by Conspectus February 2007, data Warehousing, Business Intelligence & Corporate Performance Management

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  Information Drivers - Data exploitation icing on the... - [Cached Version]
  Published on: 3/25/2008    Last Visited: 3/25/2008  

  Written by David Willis of Information Drivers and Michael Collins of Database Marketing Counsel ~ Published by Conspectus February 2007

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