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Published on: 9/10/2004
Last Visited: 7/7/2005
"The award-winning Ph.C motion compensation that Alchemist delivers results in superior vision quality on standards-converted material," said David Willis, Director of Video Operations at ITFC.
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"There is a lot of interest in HD in the UK market at the moment, with programme makers and suppliers becoming very aware that sales to countries who have launched HD transmission services-including the U.S., Japan, Australia, and South Korea-will be extremely difficult for legacy SD material," added Willis."Because Alchemist Platinum Ph.C can be upgraded easily for HD upconversion, ITFC are now in a position to address this business opportunity."
ITFC will also now be able to accept business from the growing number of customers who specify Snell & Wilcox Alchemist for their conversions.
"The Alchemist purchase represents a significant investment in our standards conversion facilities, and we believe our customers will be impressed by the improved quality of conversions," Willis said.