Chris Willis

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  Adams Market Research Alcohol Beverage Industry - [Cached Version]
  Published on: 2/21/2004    Last Visited: 2/21/2004  

  At Pernod Ricard USA, Chris Willis, vice president of marketing for Chivas Regal, explained that "it's a pretty early stage for us yet on the brand.What we're doing right now is evaluating everything that's happened in the past and planning what we're going to be doing for the future."Activities for the first half of the year, which were already in place, will go as planned.There are, he added, "some very good things happening on the brand.

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  Austin Nichols Gets New Name, Amongst Other Changes - [Cached Version]
  Published on: 12/21/2001    Last Visited: 1/9/2002  

  A number of Austin, Nichols executives, in addition to Bord, who has headed Austin, Nichols since 1996, and Smith, continue in their positions at Pernod Ricard USA, including Alain Barbet, Chief Operating Officer and Chief Financial Officer; Julius Criscione, Vice President, Export; Thomas R. Lalla Jr., Vice President and General Counsel; Jeffrey D. Mervine, Vice President of Human Resources; Jean-Pierre Savina, Vice President of Operations, and Chris Willis, Vice President, Chivas Regal.

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  Beveragelink - [Cached Version]
  Published on: 6/9/2003    Last Visited: 2/13/2006  

  "One of the things about bourbon in general," states Vice President/Marketing for Austin Nichols & Co., Chris Willis, "is that it possesses a richer and sweeter taste than other whiskies.Compared to other ingredients in whisk(e)y, which would be rye, malt or barley, corn contains more sugar.For our bourbon, Wild Turkey, we use new charred oak barrels, which imparts more of a vanilla flavor.
  
  "With Scotch," adds Willis, "you get a smoky flavor from peat, and with Irish whiskey there's a malty taste."
  
  Willis goes on to explain that there are no short cuts in the production of Wild Turkey.

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  Chivas Regal Searching World's Most Extraordinary... - [Cached Version]
  Published on: 7/14/2004    Last Visited: 10/1/2004  

  "In addition to helping to provide an experience of a lifetime," said Chris Willis, USA vice president of marketing for Chivas Regal, "we are going to compensate the person we select with $50,000, and an additional $50,000 travel stipend for their role in documenting what we hope becomes the quintessential guide to living life to its fullest."
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  Chris Willis

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  Chivas Regal(R) Launches National Search: Company to... - [Cached Version]
  Published on: 7/13/2004    Last Visited: 7/13/2004  

  "Finding the resources, namely the time and money, to live a more extravagant lifestyle poses the most significant hurdle for most, but this will not be a problem for the individual we select," says Chris Willis, USA Vice President of Marketing for Chivas Regal.

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  Hispanic Business - Chivas Regal(R) Launches National... - [Cached Version]
  Published on: 8/9/2004    Last Visited: 8/11/2004  

  "The survey illustrated that people are genuinely interested in a life that offers more adventure, passion and relaxation, " said Chris Willis, USA Vice President of Marketing for Chivas Regal.
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  "Finding the resources, namely the time and money, to live a more extravagant lifestyle poses the most significant hurdle for most, but this will not be a problem for the individual we select," Willis continued.

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  Hunter Public Relations - [Cached Version]
  Published on: 3/18/2001    Last Visited: 10/31/2004  

  "The survey illustrated that people are genuinely interested in a life that offers more adventure, passion and relaxation," said Chris Willis, USA Vice President of Marketing for Chivas Regal.
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  "Finding the resources, namely the time and money, to live a more extravagant lifestyle poses the most significant hurdle for most, but this will not be a problem for the individual we select," Willis continued.

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  Management Model - [Cached Version]
  Published on: 4/25/2001    Last Visited: 12/27/2003  

  "We are delighted to be extending our relationship with Saatchi & Saatchi," said Chris Willis, vice president of marketing for Austin Nichols.

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  Pernod Ricard USA - [Cached Version]
  Published on: 4/8/2005    Last Visited: 4/8/2005  

  Christopher John WillisVice President, Chivas Regal
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  Christopher John WillisVice President, Chivas Regal
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  Christopher John Willis
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  Christopher John WillisVice President, Chivas Regal
  
  Christopher John "Chris" Willis heads up the marketing team for Pernod Ricard USA's flagship brand, Chivas Regal, as VP Chivas Regal at Pernod Ricard USA, having served as Vice President of Marketing at Austin, Nichols & Company, where he was responsible for marketing for Wild Turkey, the world's top-selling premium bourbon, Jameson Irish whiskey, and the portfolio of Austin, Nichols fine spirits and wine.He joined Pernod Ricard in 1989 becoming Export Director of Austin, Nichols in 1991.A native of Great Britain, Willis built a broad foundation in the international food and beverage industry at AGB Attwood, Adams Foods, Distillers Home Trade, Britvic Corona and Campbell Distillers in marketing, consumer research, and export management positions in England before coming to the United States.At Campbell Distillers, he was Export Marketing Director for Aberlour single malt and Clan Campbell.He graduated with honors from Nottingham University in 1980, earning a Bachelor of Arts degree in French and German.

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  Pernod Ricard USA > Media > The Best Job in the World... - [Cached Version]
  Published on: 10/23/2006    Last Visited: 6/16/2008  

  "The hiring of the ambassadors is quite challenging, as applicants have been incredibly enthusiastic and creative in applying for the job," explains Chris Willis, Vice President of Chivas Regal."The prospect of showcasing their videos has generated a lot of interest."To that end, selected application videos from around the nation will be posted online for viewing."The applications themselves are a real testament to people embracing the possibilities of The Chivas Life," adds Willis.

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