MassEquality.org || A dress rehearsal -
[Cached Version]
Published on: 4/26/2004
Last Visited: 7/17/2005
"We did target it very specifically," said Chris Willis, a manager at Bloomingdale's in Chestnut Hill.
...
For Bloomingdale's part, Willis said same-sex couples planning to tie the knot are a "virgin market" that high-end retailers are just beginning to tap.Willis conceived of yesterday's exposition 18 months ago, before the court decision.
"I'm gay, and I thought, `Why isn't this out there?Why isn't there a specific expo for gay and lesbian couples?' " he said.So he broached the idea at a meeting in New York, and got approval for the project.Yesterday's event was so successful, Willis said, he's planning another this fall.