08/15/07 Considering Offering Distance Ed? Read This... -
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Published on: 8/15/2007
Last Visited: 9/7/2008
In reality, the costs will be ever-changing and escalating, said Barry Willis, a professor and associate dean for outreach for the University of Idaho's College of Engineering.
Keeping this in mind during the DE investigation, adoption, and implementation process will help you avoid pitfalls, said Willis during the recent online seminar "Is Distance Education Worth the Cost?"
Willis, who previously served as the University of Alaska's Statewide Director of Distance Education, discussed some of the ongoing costs, including:
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It's also important to understand the benefits of DE and be clear about which benefits you're pursuing, Willis said.Benefits include:- increased access for learners: "That's the best reason to get involved in distance education in the first place," Willis said.- increased interaction: Some students flower online because they are more comfortable interacting at a distance, Willis said.- the ability to offer self-paced and "just-in-time" learning.
Although revenue is indeed a benefit of DE, "it's easier said than done to make money," Willis said.As a result, he said, you should be leery if your main reason for getting into DE is to make money.There are just three ways to succeed in maintaining your market share, he said:- by offering higher quality- by offering lower cost to students- by being the most innovative
"My experience is that you need two of these three [qualities] to just survive," he said."And if you expect to thrive, you need all three."
If you analyze the costs and benefits and determine that going ahead with a DE program is right, "Start with a certificate-focused, niche-oriented program," Willis advised.