Seana Willis-Blake

Willis Blake to lead retail and automotive practices
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Willis Blake will lead the company's retail and automotive practices.
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Willis Blake has more than 20 years of experience providing database marketing solutions.Prior to joining Echelon, she was a Client Representative with Acxiom® where she worked with key customers in the automotive, media, and retail practices.Her clients included General Motors Corporation, Nissan North America, American Honda Motor Company, Lowe's® Home Improvement, Federated Department Stores®, and Williams-Sonoma ®, to name a few.Willis Blake is considered an expert in new product development and roll-out, cross platform media marketing program implementation, and customer retention and up-sell programs.

Previous experience includes positions at Equifax/National Decision Systems where she provided area level data, segmentation systems, sales forecasting models, and site location services to a base of customers in the retail, insurance, and investment industries.

Seana Willis Blake on as SVP of Business Development
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November 27, 2006 (McLean, VA) , Echelon Marketing Group announced that Seana Willis Blake has joined the firm as Senior Vice President of Business Development.
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"Seana's experience in the strategic application of data and the effective use of analysis to better understand consumer behavior and drive results will be a real asset for Echelon clients," said Don Neal, Echelon Marketing Group President.
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Editor's note: Seana Willis Blake and other members of the Echelon management team are available for interviews.

Seana Willis-Blake, Senior Vice President, Business DevelopmentSeana is a sales and marketing professional with over 20 years of providing database marketing solutions.As an expert in integrating consumer data into marketing solutions, Seana provides the education and assistance clients need to understand the value external data brings to their enterprise for customer prospecting/acquisition, retention/loyalty and general marketing applications.Seana has held a wide range of senior positions in the database marketing industry, most recently at Acxiom, where she worked with key customers in the automotive, media and retail practices.Prior to Acxiom, Seana specialized in providing geo-spatial solutions to business clients at Environmental Systems Research Inc. (ESRI).Previous to that, Seana was 10 years at Equifax/National Decision Systems where she provided area level data, segmentation systems, sales forecasting models and site location services to a base of customers in the retail, insurance and investments industries.

Seana holds a BA degree from George Washington University in Latin American Studies.