The Value of Opting for an ASP - CIO Special... -
[Cached Version]
Published on: 10/1/2000
Last Visited: 6/22/2001
The filtered search option is fast becoming the expected norm in the industry , says John Willing , director US business development , SurfControl.
This is evidenced by three of the search portal giants , Alta Vista , Excite and Google , all choosing to use SurfControl technology as the filtering solution for their 'safe' or 'family' search options.Using an industry standard filtering solution such as SurfControl is also quickly catching on with the ASPs who offer search capabilities..
As more ASPs compete for eyes on the screen , they are beginning to offer filtering as either a value-added service or as a revenue stream.Although both methods help to create a sticky site , they also portray very different messages.For ASPs offering Internet access as one of their services , incorporating free filtering into their package sets them above the competition.