Canberra minute man becomes DEMOgod - Next -... -
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Published on: 2/28/2005
Last Visited: 2/28/2005
Phillip Williamson, outside his children's playhouse, used a kid's game to woo investors.
Phillip Williamson, outside his children's playhouse, used a kid's game to woo investors.
Phillip Williamson had just one minute to make his pitch at one of America's pressure-cooker conferences to find and fund new and innovative ideas.
DEMO is a premier annual event in the US attended by 700 venture capitalists, industry leaders and media, which provides a hothouse launch-pad for new technologies.
Williamson, chief executive of Canberra developer DPM Consulting, was competing with 70 companies chosen to demonstrate their creations.Six were each given six minutes to woo the crowd while the rest, including DPM with its Intelledox software, had just 60 seconds to work their magic.
Williamson knew his future business opportunities rested on what he said and did in that mad minute, so he did his homework before stepping on the plane and spoke to someone who had done it all before.
That was South Australia's Foursticks, the first Australian company to win a coveted DEMOgod award, at last year's showcase.
Foursticks won its DEMOgod award for its NP Pro software that automatically allots optimal bandwidth to the web application in use, while allowing other applications to download in the background."They were very helpful and we got lots of advice," Williamson says.
The Intelledox software centrally controls Microsoft Word templates to ensure documents are consistent and adhere to corporate standards of style and content.
Williamson employed the children's game of Chinese whispers in his 60-second elevator pitch to help them stand out from the crowd and to illustrate the problem Intelledox solved.
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