Herb Williamson

Herb Williamson

Chief of Party

Herb Williamson, GTN Chief of Party (COP), insists that understanding the business culture of one's potential client is fundamental to any marketing endeavor.Taking a personalized, hands-on and grassroots approach to selecting staff and directly contacting potential clients was key in GTN's pre-start phase of November 2000 to March 2001.Selecting technical staff from the local community in Cairo, Alexandria and Assiut with a well-rounded knowledge of leading business and governorate figures was also a

crucial factor.GTN adds, taking advantage of the University of North Carolina's Kenan Institute (i.e., the GTN prime contractor) customer oriented experience in training staff how to best follow a business contact, identify leads, then turn them into deals was an imperative catalyst.

A Cairene solar energy GTN client interviewed reaffirms that pertinent GTN staff efforts focused on conducting a fast and "commendable" market research, which provided him with an excellent US supplier for ball-baring equipment he urgently needed.
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Williamson continues that networking with local and international business associations such as the Assiut Exporters Association, as well as key businessmen, government officials and donors played a significant role in establishing strong ties with the business community all over Egypt.
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Contact: Herb Williamson, GTN Chief of Party, Tel: 761-9631, FAX: 338-8689 or Email: http://www.usembassy.egnet.net/usaid/gtg/email:herb-gtn@amcham.org.eg.

WWW.GTGCYBERLINK.ORG.EG Completes Phase II and III

The Growth through Globalization Monitoring and Evaluation Unit (GTG M&E) together with the American Chamber of Commerce (AmCham) has completed the phase-two and three features of GTG Cyberlink.GTG Cyberlink phase-one features have been online since July 2001 after the official launching held for USAID and its funded projects.

Contact: Herb Williamson, GTN Chief of Party.Tel: +202 761-9631 Fax: +202 338-8689.Email: herb-gtn@amcham.org.eg