TV One -
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Published on: 10/20/2003
Last Visited: 10/15/2004
Detria Williamson Named Director of Affiliate Marketing at TV OneTV One
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Detria Williamson Named Director of Affiliate Marketing at TV One
Lanham, MD , Detria Williamson has been named Director of Affiliate Marketing for TV One, the new cable television network targeting adult African-American and urban viewers scheduled to launch in January 2004.In this position, she will manage all of the network,s marketing and outreach initiatives to cable and satellite distributors.
She joins TV One from BET, where she was the manager of affiliate marketing and local ad sales and was responsible for digital marketing strategies and campaigns.Before joining BET last year, she worked in the Affiliate Sales Department for ESPN Television Networks in the South Central Region.
Williamson also worked as a strategic marketing analyst for AT&T Broadband,s corporate division in Englewood, Colorado.Prior to AT&T Broadband, she was an assistant media buyer for DDB Needham Worldwide in Los Angeles, CA.
She will report to Affiliate Sales and Marketing Senior Vice President Bernard Bell.
Williamson holds a Bachelor of Arts degree in Advertising and Marketing from Pepperdine University.She is a member of several industry organizations, including NAMIC (National Association of Minorities in Communications) where she served as the Chicago Chapter,s Leadership Committee Chair in 2000.She is also a member of WICT and CTAM.
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