Bob Williamson

Bob Williamson - All-Unied.com Ltd, Kingston

for direct contact with Bob Williamson, Managing Director and founder of all-unied, please email:bw @ all-unied.com (without the spaces)

Bob Williamson, founder and managing director of all-unied, worked for 21 years in city-based financial institutions.
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whilst studying on the full-time MBA programme at Tanaka Business School (Imperial College, London), Bob Williamson, Founder and Managing Director of all-unied, conceived of an idea to assist students to buy, transport and store all the bulky / fragile items that they would need whilst in higher education.

researchin the execution of numerous exercises during the MBA, Bob realised that his idea was worth pursuing.Consequently, for his dissertation, Bob further researched the market and applied the lessons he had learnt from the MBA programme to carry out a feasibility study for his venture. the research included a series of focus-groups, a detailed survey of more than 1,800 students, a comprehensive literary research and an in-depth competitive analysis resulting in a 28,000 word dissertation.

competitionduring his research Bob looked at hundreds of websites aimed specifically at the student market.Although they were an excellent source of entertainment, Bob found very few of them actually addressed the many diverse, non-academic, real needs of students - particularly those who travel long distances.