Lorraine Wild

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  www.stepinsidedesign.com/STEPMagazine/Article/28790 - [Cached Version]
  Last Visited: 10/18/2008  

  Lorraine Wild, founder and creative director of Green Dragon Office in Los Angeles, has long been recognized as a premier book designer and respected academic who cochairs the MFA program in Graphic Design at CalArts.
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  Given the breadth and variety of the artwork, Lorraine Wild and her team had to rise to the challenge of containing all this material in one book. The WACK! catalog was printed in Germany at Dr. Cantz'sche Drukkerie, Ostfildern.
  
  WHEN WACK! includes works from approximately 1965 to 1980, but focuses on the crucial apex of the feminist revolution in the 1970s. "We wanted the book to have some reference to the times of the show and to carry some of the messy vitality of the original work into the design," says Wild of the catalog. "However, the actual work was so visually diverse and active that we found, particularly in the plate section, we had to tame the layout and simplify the typography so as to not compete with the energy in the images themselves. The historical reference turned out to reside mostly in the color palette of papers and inks, using a lot of fleshy, dusty, grayed-back colors and eggplant purple —which I cannot look at without thinking, '1972.'" Mark acknowledges Wild's ability to capture a time and place: "The great thing about Lorraine is that she makes design gestures that are so rich. She captured the era without imitating it."
  
  WHY Discussing why the catalog looks the way it does, Wild says, "We deliberately used a very contemporary sans serif font, Auto, which happens to have a couple different options for the italics.

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  www.stepinsidedesign.com/STEPMagazine/Article/28427 - [Cached Version]
  Last Visited: 7/19/2008  

  Turning to the writings of Lorraine Wild, designer, design historian, and faculty member of CalArts, Sandhaus brings the discussion to its logical conclusion.

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  www.gain.aiga.org/content.cfm/press-060301 - [Cached Version]
  Published on: 10/25/2006    Last Visited: 9/14/2008  

  Michael Bierut, Pentagram, New York City, Rick Valicenti, 3st, Chicago, and Lorraine Wild, Green Dragon Office, Los Angeles, will be officially presented with their Medals at the Design Legends Gala, October 25, 2006 in New York City.
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  Michael Bierut, Pentagram, New York City, Rick Valicenti, 3st, Chicago, and Lorraine Wild, Green Dragon Office, Los Angeles, will be officially presented with their Medals at the Design Legends Gala, October 25, 2006 in New York City.
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  Bierut and Wild are founder and contributor, respectively, of the design blog Design Observer.
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  Bierut has edited dozens of books on design criticism, namely the Looking Closer and ReThinking Design series, to which Wild has also contributed.
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  Each Medalist is also closely involved with design education, Bierut as a senior graphic design critic at the Yale School of Art, Valicenti at both Cranbrook and Cal Arts and at the high school level, and Wild as the former chair of graphic design and current faculty member at the California Institute of the Arts.
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  The three Medalists are also connected in other ways: Bierut and Wild both worked for Vignelli Associates, Valicenti and Bierut are members of the Alliance Graphique Internationale, and Wild and Valicenti collaborate in the collective WildLuV.
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  The three Medalists are also connected in other ways: Bierut and Wild both worked for Vignelli Associates, Valicenti and Bierut are members of the Alliance Graphique Internationale, and Wild and Valicenti collaborate in the collective WildLuV.
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  Lorraine Wild is recognized for her work as an influential and inspiring designer, writer, historian, and teacher of design.Wild received her bachelor's degree from Cranbrook Academy of Art and her master's degree from Yale University.After working at Vignelli Associates, she relocated to Los Angeles where she was named chair of the graphic design program at Cal Arts and became one of the country's most informed design historians.She also founded the influential firm ReVerb, collaborating with architects, museums and artists, but Wild is best known for designing hundreds of books.
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  Lorraine Wild, Green Dragon Office, Los Angeles

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  atrandom.researchcentereddesign.com/ar_3/blog.htm - [Cached Version]
  Last Visited: 10/25/2008  

  designer, Lorraine Wild with Amanda Washburn and Robert Ruehlman

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  www.designobserver.com/info/wild.html - [Cached Version]
  Published on: 4/29/2005    Last Visited: 4/29/2005  

  Lorraine Wild
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  Posted by Lorraine Wild on April 8, 2005 09:32 AM
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  Posted by: Lorraine Wild at April 11, 2005 05:31 PM
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  Posted by: Lorraine Wild at April 12, 2005 12:15 AM
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  Lorraine Wild
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  Lorraine Wild is a designer and educator in Los Angeles.She established her own design practice in 1996 to focus on collaborations with architects, curators and publishers.Recent projects include the design of books for the Whitney Museum of American Art, the Museum of Contemporary Art (Los Angeles), The Getty Museum, and the Canadian Centre for Architecture.She is also a partner in Greybull Press, the Los Angeles-based publisher of unique photographic books.She has been teaching at the California Institute of the Arts since 1985, and was director of the Graphic Design Program from 1985 to 1991.She also served as a project tutor in the 1990s at the Jan van Eyck Akademie in Maastricht, The Netherlands.
  
  In 2003, Wild was included in the Cooper-Hewitt National Design Museum's "National Design Triennial" exhibition.In 2001, she was a finalist for a National Design Award sponsored by the same institution; she was awarded a Gold Medal by the New York Art Director's Club that same year.She has received numerous awards from The American Center for Design, The American Institute of Graphic Arts, and the American Institute of Architects, among others.Her work and writings have been published in Emigre, Eye, I.D., Print, as well as in many books: The Graphic Edge, Typography Now, Typography Now: Two, Graphic Design in America, Cranbrook Design: The New Discourse, and in numerous volumes of the Looking Closer series.Wild received a BFA from the Cranbrook Academy of Art, and a MFA from Yale University.

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  www.aigachicago.org/events/inciteinsight2 - [Cached Version]
  Last Visited: 9/28/2008  

  LORRAINE WILD, Chicago Cultural Center, Chicago
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  Lorraine Wild
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  About Lorraine Wild
  
  Los Angeles designer and educator Lorraine Wild has taught at the California Institute of the Arts since 1985.Named one of the I.D. 40 in 1993, Wild is a recipient of numerous awards including the Chrysler Award for Innovation in Design.In 1996, she established her own design firm, Green Dragon Office, to focus on collaboration with architects, publishers and curators.In 2001, she was a finalist for the Communication Design Award of the National Design Awards and was awarded a Gold Medal by the New York Art Directors' Club for the design of Height of Fashion.In 2003, her work was included in the National Design Triennial exhibition at the Smithsonian / Cooper-Hewitt National Design Museum.She is a partner of LA imprint Greybull Press, and her books have been chosen for AIGA's 50/50 fifteen times.

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  www.theartnewspaper.com/ajobs/details.asp?id=216 - [Cached Version]
  Published on: 3/20/2007    Last Visited: 3/20/2007  

  Lorraine Wild - Designer

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  www.artforum.com/diary/archive=200703 - [Cached Version]
  Published on: 3/1/2007    Last Visited: 5/25/2007  

  MoCA director Jeremy Strick, designer Lorraine Wild, and MoCA chief curator Paul Schimmel.

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  aiga.org/content.cfm/heroes-nikitas - [Cached Version]
  Last Visited: 8/16/2008  

  Kali Nikitas on Lorraine Wild
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  Several months later, at the ICOGRADA conference in Amsterdam, I met Lorraine Wild.She was the CalArt's Design Director.Even though I was surrounded by Cranbrook grads, my conversations with Lorraine kept me interested and focused on her program.Following a visit in the fall of 1987, I applied, and was gratefully accepted.
  
  Although intimidated by Lorraine, Laurie Haycock-Makela, Ed Fella, and Jeff Keedy (CalArts faculty), I was determined to make the kind of work that I saw coming from their students.
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  Lorraine continued to baffle me with her wit, confidence, commitment to design education, and talent.The only thing I could bring to our relationship was great admiration and a willingness to learn all that I could from her.That continues today.
  
  I admire her for all that she has done and for her impact on design practice and design education.She has made an enormous difference in the lives of the women who have studied with her.What an honor for me to have been one of them.
  
  Lorraine's legacy lives on for me, in the way I think, teach, design, and especially in the way I dress.She believed in me when I could not believe in myself.

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  gain.aiga.org/content.cfm/heroes-nikitas - [Cached Version]
  Last Visited: 3/18/2008  

  Kali Nikitas on Lorraine Wild
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  Several months later, at the ICOGRADA conference in Amsterdam, I met Lorraine Wild.She was the CalArt's Design Director.Even though I was surrounded by Cranbrook grads, my conversations with Lorraine kept me interested and focused on her program.Following a visit in the fall of 1987, I applied, and was gratefully accepted.
  
  Although intimidated by Lorraine, Laurie Haycock-Makela, Ed Fella, and Jeff Keedy (CalArts faculty), I was determined to make the kind of work that I saw coming from their students.
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  Lorraine continued to baffle me with her wit, confidence, commitment to design education, and talent.The only thing I could bring to our relationship was great admiration and a willingness to learn all that I could from her.That continues today.
  
  I admire her for all that she has done and for her impact on design practice and design education.She has made an enormous difference in the lives of the women who have studied with her.What an honor for me to have been one of them.
  
  Lorraine's legacy lives on for me, in the way I think, teach, design, and especially in the way I dress.She believed in me when I could not believe in myself.
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  Kali Nikitas on Lorraine Wild

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