www.wildcard.co.uk/team.htm -
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Published on: 3/29/2007
Last Visited: 3/29/2007
KATE WILD
Managing Director
With almost 20 years' experience in consumer and business to business public relations, Kate Wild started her career at Hill & Knowlton, having graduated from Exeter University.She spent six years in the consumer marketing division at H&K working on accounts such as Kellogg's, St Ivel Gold, The Post Office, The National Dairy Council and Baxter's of Speyside.
Kate left Hill & Knowlton to help set up a small consumer and corporate PR consultancy, Wearne Associates.There she directed accounts such as RHM Foods (encompassing, amongst others, the Bisto, McDougalls and Robertson's brands), Marlow Foods (the launch of the meat alternative, Quorn), John West and Tupperware.Directing the work across all aspects of these accounts, she had particular input on strategic consultancy and brand development.Kate was also responsible for issue consultancy and management across all clients and worked with the company principal, Alison Wearne, on the development and execution of crisis management contingency plans.
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In 1994, Kate left Wearne Associates to start working as an independent PR consultant from her home.