Ms. Susan White

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  naming.com/assets/news/newspage.php?news=1996_nytimes - [Cached Version]
  Published on: 9/23/1996    Last Visited: 9/14/2008  

  "Naming is very competitive," said Susan White, manager of worldwide brand marketing for the Compaq Computer Corp., which resorted to invention for its own name.
  ...
  "Armada came clean," Ms. White said.

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  footprints-archive.organique.com/archived112.html - [Cached Version]
  Published on: 7/28/2006    Last Visited: 4/17/2008  

  "The minute I saw them they looked like a brand," said Susan White, brand manager for the Sprouse twins. -Damned marketers.

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  www.minortweaks.com/archives/2006/07/index.html - [Cached Version]
  Published on: 7/1/2006    Last Visited: 11/29/2007  

  "The minute I saw them, they looked like a brand," said Susan White, brand manager for the Sprouse twins.She met them in 2002 and signed them as clients a year later.Last year, she introduced them to Dualstar, which forged an exclusive relationship as part of an overall goal to develop other personalities.
  
  I felt like taking a shower after reading this paragraph.A shower of fire.

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  11Alive.com - More Teen Stars Becoming Brands - [Cached Version]
  Published on: 7/10/2006    Last Visited: 7/10/2006  

  "The minute I saw them they looked like a brand," said Susan White, brand manager for the Sprouse twins.She met them in 2002 and signed them on as clients a year later.Last year, she introduced them to Dualstar, which forged an exclusive relationship as part of an overall goal to develop other personalities.
  ...
  According to White, while girls place a priority on brands, boys are immersed in the experience â€" focusing on snowboard pants that dry quickly, for example.White is also tapping into the Sprouses' strong fan base among girls, who are expected to buy products for their boyfriends.

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  9news.com | Entertainment | Olsen twins become... - [Cached Version]
  Published on: 7/10/2006    Last Visited: 7/10/2006  

  "The minute I saw them they looked like a brand," said Susan White, brand manager for the Sprouse twins.She met them in 2002 and signed them on as clients a year later.Last year, she introduced them to Dualstar, which forged an exclusive relationship as part of an overall goal to develop other personalities.
  ...
  According to White, while girls place a priority on brands, boys are immersed in the experience -- focusing on snowboard pants that dry quickly, for example.White is also tapping into the Sprouses' strong fan base among girls, who are expected to buy products for their boyfriends.

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  BUILDER Online: Home Building News, Home Plans, Home... - [Cached Version]
  Published on: 7/11/2006    Last Visited: 7/13/2006  

  "The minute I saw them they looked like a brand," said Susan White, brand manager for the Sprouse twins.She met them in 2002 and signed them on as clients a year later.Last year, she introduced them to Dualstar, which forged an exclusive relationship as part of an overall goal to develop other personalities.

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  COX.net for Hampton Roads - Financial News - [Cached Version]
  Published on: 7/10/2006    Last Visited: 7/11/2006  

  "The minute I saw them they looked like a brand," said Susan White, brand manager for the Sprouse twins.She met them in 2002 and signed them on as clients a year later.Last year, she introduced them to Dualstar, which forged an exclusive relationship as part of an overall goal to develop other personalities.
  ...
  According to White, while girls place a priority on brands, boys are immersed in the experience focusing on snowboard pants that dry quickly, for example.White is also tapping into the Sprouses' strong fan base among girls, who are expected to buy products for their boyfriends.

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  Inside Intel's image - [Cached Version]
  Published on: 10/23/1999    Last Visited: 3/8/2001  

  We had to do some soul searching first to determine how strong our own brand was , admits Susan White , Compaq's manager of worldwide brand positioning based in Houston.We needed to invest more money in the Compaq brand.Then and only then did we consider sharing our advertising with Intel , she says.
  
  Intel competitors--most of which spend only a fraction of Intel's budget--look on in grudging admiration.

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  Minor Tweaks: What I Learned from the News - [Cached Version]
  Published on: 7/12/2006    Last Visited: 7/11/2007  

  "The minute I saw them, they looked like a brand," said Susan White, brand manager for the Sprouse twins.She met them in 2002 and signed them as clients a year later.Last year, she introduced them to Dualstar, which forged an exclusive relationship as part of an overall goal to develop other personalities.
  
  I felt like taking a shower after reading this paragraph.A shower of fire.

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  News-Record.com - Greensboro, North Carolina:... - [Cached Version]
  Published on: 7/11/2006    Last Visited: 7/11/2006  

  "The minute I saw them they looked like a brand," said Susan White, brand manager for the Sprouse twins.She met them in 2002 and signed them on as clients a year later.Last year, she introduced them to Dualstar, which forged an exclusive relationship as part of an overall goal to develop other personalities.

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