Due North Communications Inc. | Mark Weisbarth -
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Published on: 9/26/2008
Last Visited: 9/26/2008
Mark Weisbarth, President
Mark started out at Ogilvy & Mather on General Foods, Rowntree Macintosh, and Duracell.In 1986, he got a new perspective on the business when Mark made the leap client-side as a Product Manager at Effem Foods.Mark later returned to his first love, the agency business, as an Account Director at Foster Advertising where he helped land the Goodyear business.He then led the development of its first integrated communications strategy and program.Mark has also worked on such diverse businesses as Nestlè, American Express, RJR Nabisco, Kraft General Foods, General Mills Restaurants and the GM credit card.Determined to provide seasoned clients with a more disciplined approach to managing their advertising, Mark founded Due North Communications in 1993.Over the years Due North has grown in size, profitability, and stature.This success was recognized in a big way with Due North being named one of Canada's 50 Best Managed Private Companies in 2001 by The National Post.Beyond a pronounced fondness for Steely Dan and dim sum, Mark has three hobbies: his son Adam, and twin daughters Lauren and Samantha.Well, okay, a fourth too, his wife Susan.